MarketingCentral Announces 2002 Results

Atlanta based application service provider continues steady growth despite industry recession

ATLANTA -- April 2, 2003 -- MarketingCentral, the leading provider of extranets specifically designed for marketing services agencies and marketing departments, today announced business results for fiscal year 2002.

"The fourth quarter marked the 13th consecutive quarter of growth for MarketingCentral, despite the continued tough times in our industry," stated Arch Stanton, Chief Financial Officer of MarketingCentral. "For fiscal year 2002, subscription revenue was up 21% and net income was up 300%. In 2002, we did an excellent job of growing revenues while controlling expenses without compromising the service we provide our clients."

Among others, MarketingCentral's new clients include advertising agencies Pulsar Advertising, Synergy Consulting, Vigilar, and Thompson Advertising.

Added Bill McInerny, President, "Our continued growth stems from a focus on our core business culture, which emphasizes a total commitment to our customers' success and the provision of a compelling and affordable solution."

Added David Ryan, CEO, "MarketingCentral is now in the very unique position of having both the most sophisticated marketing project and collaboration management solution in the market, as well as being the low cost provider. We've reached economies in our operations and client base that now enable us to offer the most mature, feature-rich solution in the market at the lowest cost in the market. This will make it very difficult for competitors catch up."

Stated Bill McInerny, "The Harvard Business School would tell you that you can't be the low price leader and provide the highest quality, most robust solution at the same time. I guess MarketingCentral would make a great business school case study!"

About MarketingCentral
MarketingCentral is the leading provider of client collaboration solutions for marketing services agencies. MarketingCentral's web-based applications streamline feedback, proofing, approval, and distribution of marketing collateral and creative assets. MarketingCentral's applications improve quality, reduce costs, and ensure the overall success of projects for over 5000 users in companies such as MARC USA, Gage Marketing, Osborn & Barr, Nth Degree, Internet Security Systems, BASF, and a host of others.