IBCs Mobile Messaging Americas 2003: Targeting the text generation!

Boston, USA, March 27th. -- As mobile text messaging starts to take off in the US and Latin America, IBC are launching Mobile Messaging Americas 2003, a networking conference and exhibition that will bring together key experts from the messaging community to share their expertise and discuss strategies for stimulating the growth and profit from SMS, MMS and mobile IM.

Mobile Messaging Americas 2003 will be held from June 11 to 12 at Hyatt Regency Miami Hotel, in the USA. During the conference, the audience will be able to learn from leading executives from Verizon Wireless, Sprint PCS, AT&T Wireless, Rogers AT&T, Cingular Wireless, TIM Brazil, TIM Peru, BellSouth, Nuevatel, Fox Sports and Sony Music, just some of the 18 scheduled case studies.

Senior executives from the American mobile community who have confirmed their participation in this strategic event include:
• Richard Vile, Director of Messaging, Verizon Wirless
• Tom Parrish, Senior Director, AT&T Wireless
• David Neale, Vice President, Rogers AT&T
• Ross Levinsohn, Senior Vice President, Fox Sports
• Thomas Gewecke, Senior Vice President, Sony Music
• Steven Jaeger, Vice President, Cingular Wireless

Sarah Ellis, the conference manager, says that the event will be an ideal networking opportunity for carriers and content partners from across the Americas to discuss strategies to increase the uptake of and revenue from mobile messaging."

In European and Asian markets mobile messaging has been driven by younger, tech savvy users. The event will look at ways to encourage the teen market to take up text messaging through premium downloads and interactivity with TV shows."

Finally, she believes that interoperability agreements between operators have opened up the channels to increase messaging, now carriers need to develop services and marketing strategies to drive the market forward. Using case studies from the Philippines, Hong Kong, Europe, USA, Canada, Brazil, Peru, West Indies and Ecuador, the event will help carriers to map out their messaging strategies."

In addition, on June 10th and 13th there will be three strategic seminars on launching mobile services, learning strategies to tackle the corporate mobile messaging market, and launching a successful wireless instant messaging services. Simultaneously, a free to attend exhibition will showcase the latest messaging products.

The Mobile Messaging Americas 2003 is fully endorsed by the OMA (IMPS WG), Mobile Marketing Association, CWTA, 3G Americas, the PAM Forum and the GSA. For more detailed information, call 00-55-11-3017-6888, or at www.ibctelecoms.com/messaging.

AGENDA:
MOBILE MESSAGING AMERICAS 2003
June 10th to 13th at Hyatt Regency Miami Hotel, Miami FL, USA.
From 9 a.m. to 6 p.m.
Organized by IBC
Registration: +55-11-3017-6888, or at www.ibctelecoms.com/messaging

Special Discounted rates for carriers from only US$ 399 -- Book before 30th April to receive this discount www.ibctelecoms.com/messaging

Journalists must be accredited by IBCs press advisory team or by contacting us through our e-mail: marcelo.toledo@ibcbrasil.com.br