Undertone Networks Launches Ad Campaign

Undertone Networks announces launch of three-phase advertising campaign. The campaign, titled "Internet Media that Actually Works," is targeted to interactive buyers and sellers.

April 2, 2003. New York, NY. Undertone Networks (www.undertonenetworks.com), a leading provider of Interactive advertising services, today announced the launch of their first advertising campaign. The theme of the campaign, Internet Media that Actually Works," will appear in both online and offline trade publications over the course of 2003.

The three-phase ad campaign will initially feature lighthearted themes to introduce both interactive buyers and sellers to Undertone. Additional campaign creative will be introduced in phase two and three to highlight new product offerings as well as optimization technologies that are currently in development.

We are extremely pleased with the progress made by our marketing department in the planning and execution of this advertising campaign" said Eric Franchi, Vice President of Sales for Undertone. "This campaign comes on the heels of our most successful quarter to date, as our client base increased by 175%. While the majority of our clients are in the direct response category, we are beginning to see a greater demand from Fortune 500 companies for our services."

About Undertone
The Undertone Network reaches more than 10 million unique users on a daily basis via pop-ups, pop-unders, skyscrapers, super-banners and billboards. To learn more about Undertone please visit www.undertonenetworks.com.