Concrete is HOT

East Hartford, CT -- April 4, 2003 -- Griffin-Smith Castcrete expands the vernacular of modern interior surfacing for Connecticut and the surrounding states. Interior surfacing gets a unique new look using a high tech concrete to create functional art with unique shapes, colors, and textures.

Combining modern technology with one of the earliest construction materials, concrete, Griffin-Smith Castcrete has created a material that is unlike any other surfacing material currently available. Working with one of the leading companies in the field of concrete technology, Griffin-Smith Castcrete has developed a superior form of concrete that is both aesthetically pleasing and exceptionally durable. This material allows a high degree of flexibility in the creation of unique designs with a variety of available textures and a broad pallet of colors that is unmatched by virtually any other material. Homeowners, architects, and builders who are looking for something exclusive to set themselves apart from the traditional choices in surfacing materials found in millions of kitchens, bathrooms, and other surfaces in residential and commercial interiors, now have a superior choice.

Due to its facility to conform to virtually any shape and thickness, concrete has a sculptural quality that allows for a high degree of creative expression. It truly is only limited by the imagination. With concrete it is possible to inset a wide variety of materials into the surface to give surfaces a truly unique look: glass, metal, shells, leaves, colored stone, just about anything the mind can conceive can be cast into the surface. Shape and thickness are easily varied to provide different looks and styles. A wide variety of color pigments are available to allow the client to truly have a degree of control not found with other surfacing materials. These pigments are added to the concrete during the mixing stage so its integrated throughout the material. The pigments, like the other primary ingredients are all natural materials which give concrete surfacing a surprisingly warm, natural appearance.

Concrete, as created by the ancient Romans, was a simple construction material serving a strictly utilitarian function. Griffin-Smith Castcretes version of concrete coupled with unique molding techniques, color selection, and careful finishing bring concrete into a new age. Concrete surfacing can be adapted to any décor; from traditional to ultra-modern. Each Griffin-Smith Castcrete creation is a unique, one-of-a-kind, hand worked piece of functional art. Concretes natural, earthy look, is enhanced with shapes and textures that imbue the piece with appealing warmth.

Concrete surfacing has been appearing in design magazines more and more over the last few years. All the major home improvement television programs have run segments on concrete countertops. Newspapers, including the Wall Street Journal have featured articles on concrete countertops. The use of concrete for interior surfacing is not a recent development. For going on two decades, designers on the West Coast have been catering to clients who want to depart from the mainstream choices. Concrete surfacing has been steadily gaining recognition as a premium surface material. Homeowners, designers, and architects are turning to concrete expand their options for surfacing design. Connecticut and the surrounding states now have an alternative for truly unique surfacing from Griffin-Smith Castcrete.

For additional information contact:
Thomas Smith - tsmith@gogscc.com Tel: 860.559.0520
Hugh Griffin - hgriffin@gogscc.com Tel: 860.608.6512
Fax: 860.371.2272
Website: www.gogscc.com

Griffin-Smith Castcrete produces one of a kind, custom concrete surfacing. Clients are able to specify thickness, color, shape, inlays, edge detail, and many other characteristics. Each creation is an empty canvas awaiting creative input. Concrete surfacing opens a world of possibilities for creative expression for any style of kitchen or bath.

Griffin-Smith Castcrete, LLC began operations in December of 2002. Hugh Griffin has over 25 years of experience in the construction trades. Thomas Smith has over 15 years of customer service experience.
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