PR Strategists Put New Spin on Full-Service Marketing With Launch of Public i" - New Company Provides Clients With A Single, Integrated Source for The Full Range of Marketing and PR Needs

Launch of new PR and marketing consulting business offers a new approach, providing clients with a single source for all of their marketing and PR needs. Public i works with clients to crystallize their key messages, and identify how to extend those messages to a range of audiences (customers, prospects, partners, the media) in the most effective way.

New Brunswick, NJ -- April 7, 2003 -- Today marks the launch of Public i" (www.publicipartners.com), a new firm offering an integrated approach to public relations and marketing. Specializing in PR strategy and execution, Public i partners with creative marketing agencies to provide clients with a single source for all of their marketing and PR needs.

Public i works with companies large and small to create everything they need to present themselves in the public eye -- whether its a press release, brochure, or web site - a complete PR plan - or an integrated marketing program. By building a virtual team of marketing and PR strategists for each account, Public i offers clients all the benefits of a multi-vendor collaboration, without the hassle of managing different agencies or synchronizing messages between different materials. The end result is a cost-effective, cohesive marketing effort that is seamless from planning to execution.

There is a natural fit between the practices of public relations, marketing, and creative design, yet companies must typically support these needs in piecemeal, using multiple vendors to support multiple activities. Many agencies that are very effective on the PR side will outsource their clients design needs to a third-party. Meanwhile, marketing agencies that offer great design and branding capabilities often rely on a freelancer or other group to handle media and copywriting activities," said Kevin McLaughlin, Co-Founder and Managing Partner of Public i. Their clients are left with a mixed bag of materials, all with a different look, feel, and tone. Public i addresses the need for integrated marketing 'done right, providing a single source to drive all of these efforts."

Any form of outreach a company does - whether it is a press release sent to the media, a brochure distributed to their customers, or a web site visited by their prospects -- should reflect a single, consistent message about the company and the value it provides," added Ilana Zalika, Co-Founder and Managing Partner of Public i. In emphasizing an integrated approach, we work closely with our clients to clearly define their corporate identity, and then extend that messaging across all fronts, targeting each audience in the most effective way."

Public i offers strategic insight and tactical support to clients at any stage of the marketing cycle, supporting individual projects as well as multi-phase campaigns. The company has developed an array of creative programs to help clients in the consumer, technology, entertainment, retail, health care, and financial industries effectively connect with customers, prospects, and partners in new and innovative ways.

For a complete list of capabilities, and to find out more about how Public i can launch your public relations strategy or support your next marketing project, call 877-505-2258, or visit www.publicipartners.com.

About Public i
Public i was founded in 2003 to offer a new, integrated approach to public relations and marketing. Specializing in PR strategy and execution, we partner with creative marketing agencies to provide our clients with everything they need to present themselves in the public eye -- delivering a cost-effective, cohesive marketing effort through a single source. The Public i team has launched successful PR and marketing campaigns for a range of clients in the consumer, technology, entertainment, retail, health care, and financial industries. For more information, call 877-505-2258, or visit www.publicipartners.com.
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