Ingeneo Announces an Enhanced Version of its Real-Time Marketing Solution, Turning Service Calls into Sales Calls

Ingeneo Technologies Ltd. (www.ingeneo.com) has announced the release of an enhanced version of Seizer - a real-time marketing solution that allows organizations to sell through service channels. Ingeneos Seizer system enables organizations to turn inbound customer service contacts into business opportunities, turn Customer Service Representatives (CSRs) into a highly-effective sales force, and transform the customer service center into a profit center.

Atlanta, GA, April 8, 2003. Ingeneo Technologies Ltd. (www.ingeneo.com) has announced the release of an enhanced version of Seizer - a real-time marketing solution that allows organizations to sell through service channels.

Ingeneos Seizer system enables organizations to turn inbound customer service contacts into business opportunities, turn Customer Service Representatives (CSRs) into a highly-effective sales force, and transform the customer service center into a profit center.

Based on Ingeneo's intelligent recommendation technology, Seizer is a real-time analytic system that interprets and processes inbound service calls, and makes complex decisions during the customer interaction. Seizer
analyzes multiple factors such as customer data, customer behavior, current interaction, product inventory, and agent skills.

Seizer is already in use in companies worldwide, and usage results have shown that 33% of customer offers have resulted in positive response, and 20% in actual purchase.

Seizer automatically selects the most appropriate offers while the customer
is on the line, and presents the best possible options to the customer service representative in a pop-up box. It seizes the moment" customers contact organizations for service through any service channels, and enables
the Customer Service Representatives to effectively recommend the right offer to the right customer, immediately after fulfilling the service request.

"In the war for customer attention, marketers spend millions. Real-time, event-driven marketing exploits the fact that during customer-initiated contact, customer attention is given for free," said Beni Basel, Ingeneo's CEO. "By helping companies make the right offer for the right customer at the right time, Seizer offers have been able to achieve up to 10 times the response rate of traditional marketing campaigns."

The new version of Seizer, V1.7, includes enhanced security features, and significantly improves system efficiency through retrieval of customer information from multiple sources. The software serves as a "personal sales assistant", telling customer service representatives, in real-time, how to respond to customer questions and objections.

Seizer integrates into any contact center environment and other service channels such as web sites. Seizer provides immediate and measurable Return on Investment (ROI) by increasing cross- and up-selling, and raising
customer satisfaction, loyalty and retention - while at the same time preserving service levels and goals.

About Ingeneo

Ingeneo develops and markets software solutions that enable organizations leverage customer-initiated contact, turning service calls into lucrative business opportunities. Installed in financial institutions and telecommunication companies in the US and Israel, Ingeneo-generated offers are achieving positive response rates up to 10 times greater than the rate of conventional marketing. Ingeneo is a Formula Vision Technologies company, and a member of the Formula Group, a large IT software group, operating in more than 50 countries.

For more information, please visit the company's website at www.ingeneo.com.

Seizer is a registered trademark of Ingeneo.

Contact:

David Kanaan
Kanaan Public Relations
Tel.: +972-3-6120606
Email: david@kanaan.co.il