Local PR Company Appointed By International Electronics Software Start-up

• Pentacom to provide global PR and marketing support to Bristol-based Pulsic

Cheltenham, Gloucestershire -- 10 April 2003 - Pentacom, a leading public relations agency based in Cheltenham and serving companies in the UK and international business-to-business high technology markets, today announced the addition of electronics software start-up Pulsic Limited to its client portfolio.

Pentacom has a proven reputation in the high tech industry and strong, long-term relationships with the international technical media," said Mark Williams, President and CEO of Pulsic. We needed a proactive PR agency with knowledge and experience of our market that could implement a tailored, comprehensive worldwide marketing program to help us achieve international branding and product recognition."

Commenting on the announcement, Cathryn Hage, International Account Director at Pentacom, said, Pulsic is an energetic start-up company with a great future in the electronics market place. They recently secured €5.3 (3.5) million in first round investment financing. We are delighted to partner with them and are pleased that Pulsic recognizes the value of maintaining a high level of press visibility at a time of uncertainty in the high technology markets. A well thought-out and targeted PR and marketing campaign will promote awareness of Pulsics success and provide maximum global impact for its new software products."

Targeting the USA, Europe and The Far East, Pentacom will provide Pulsic with a full-service PR program that includes writing, translating and distributing company and product press releases, securing the placement of technical articles, and ensuring regular contact between Pulsic and key industry editors and analysts.

Pentacoms international marketing program for Pulsic encompasses trade show organization and management, the design and production of corporate collaterals, and 'ownership of the Pulsic image. The program aims to optimize marketing activities to build awareness of Pulsic as a major software company in the global electronics integrated circuit (IC) design market, to generate interest in the company and its products, and to establish branding both in the UK and worldwide.

Pulsic develops and markets next-generation routing and design layout software for complex integrated circuit design.

About Pentacom
Established in 1997, Pentacom is a business-to-business marketing communications and PR company with extensive experience in conducting integrated marketing programs and cost-effective projects in the UK and Europe for local and international clients. Pentacom is a small but highly focused and results-oriented agency, staffed by marketing professionals, who are happy to work on a project basis to make your marketing budget work harder and stretch further.

Based in Montpellier, Cheltenham, Pentacom offers a full range of marketing communications services including public relations, advertising, sales literature design and production, copywriting, seminar and trade show management, and marketing communications planning. Visit www.pentacomagency.com for more information.

For more information please contact:
Editor Contact
Cathryn Hage / Sharon Graves
Pentacom Public Relations
Tel: 01242 525205
cathryn.hage@pentacomagency.com
www.pentacomagency.com