The Stein Advantage and NovoLogic Announce Downloadable Courseware; Meets Sales Training Needs of Companies Challenged by Increased Competition and Reduced Budgets

"Download...learn and Win" technology released today to train sales professionals in proven competitive sales strategies and tactics, providing them with the resources they need, without pulling them from the field. This unique course is highly cost-effective, fully compliant for training departments and compatible with all sales methodologies.

MAHOPAC, N.Y. & ATLANTA--April 10, 2003--Responding to the need for cost-effective, competitive sales training, noted sales consultant and author Dave Stein, combined the strategies from his highly-acclaimed book with the innovative technology of NovoLogic, Inc to produce How Winners Sell: the e-Learning Edition (www.learnhowwinnerssell.com). It was released today.

"The courseware was designed to meet the needs of companies, that, due to desperate competition and reduced buyer spending, require cutting-edge selling strategies that are cost-effective and don't pull the sales force from the field. Targeted are corporations whose training and travel budgets have been cut due to the down economy and geopolitical conflicts. It works with any sales methodology the company may have, without needing modification," said Stein.

Burke Allen, CEO of NovoLogic, Inc., commented: "We went into development with Stein to fill an obvious gap that we saw needed filling with our own clients. This course is fully scalable and AICC, SCORM, and LRN compliant and has already been successfully tested with many leading Learning Management System vendors."

Stein added, "NovoLogic delivered far more than expected. Each module contains an assessment of the user's current situation and includes downloadable tools, templates, resources and links to a web site containing the latest in books, links and other up-to-date resources required for a sales professional to win competitive sales opportunities."

The corporate and individual versions are priced at $24.95 per Module for each license. Individual strategies can be downloaded onto MP3 files or burned onto CDs.

About The Stein Advantage, Inc.
The Stein Advantage, Inc. is a New York area based sales consultancy providing consulting, coaching, training and competitive publications to sales executives and their teams worldwide since 1997. President and founder, Dave Stein, is author of How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale - Bard Press, 2002. (www.HowWinnersSell.com)

About NovoLogic, Inc
NovoLogic, Inc., an Atlanta-based company founded in 1999 by Burke Allen, now President and CEO. Their highly experiences team provides scalable learning support systems for companies such as Coca-Cola, Kimberly Clark and Cingular Wireless. In 2000, they were awarded the status of "Premier Partner" by IBM. (http://www.novologic.com/)