StatusOne Health Systems Selects David Aquilina, Strategic Storyteller, as its Public Relations Consultant to Craft and Tell its Customers Stories
Seasoned Corporate Communications Professional Chosen to Develop and Communicate Stories about Health Plans' Success with StatusOne Tools for Identifying and Managing Members at Highest Risk for Medical Complications and Hospitalization
MINNEAPOLIS -- April 10, 2003 -- David Aquilina, strategic storyteller, a Minneapolis-based freelance consultant, announces that StatusOne Health Systems (www.statusone.com), Westborough, Mass., has selected him to provide public relations services for the company. Aquilina is developing StatusOne customer success stories and conducting media relations to place them in national healthcare publications.
StatusOne and David both serve HealthPartners, a 670,000-member health plan in Minnesota. We first became acquainted last year, when he was writing an article on HealthPartners success with our CareLink methodology and software for identifying and managing high-risk members," says Sam Forman, M.D., senior vice president and chief medical officer, StatusOne. I was impressed with his quick grasp of our technology and his writing skills. When I learned that David has secured 18 trade publication placements for HealthPartners, including 9 bylined articles, over the past 12 months -- and then talked with his other clients and references -- I knew he was the professional we wanted to tell our customers stories."
I am very selective in choosing my clients," says Aquilina. As I did my research on StatusOne for HealthPartners, I learned that they have used CareLink to achieve dramatic improvements in outcomes, and reduce costs, for members at greatest risk for complications and hospitalization. So, I look forward to crafting and communicating great stories from StatusOnes other large health plan and delivery system customers."
About David Aquilina, Strategic Storyteller
David Aquilina, strategic storyteller, is a seasoned corporate communications professional based in Minneapolis, Minn. He works with companies to craft their messages and tell their stories to the audiences whose decisions and actions impact their success. In addition to HealthPartners and StatusOne, Davids clients include QRS Diagnostic, leader in innovative design and development of software-based medical devices contained entirely in computer cards, and Creative Woodwork International (CWI), importer of naturally handsome outdoor wood furniture skillfully crafted in Vietnam. In 2002 and again in 2003, the International Association of Business Communicators (IABC), Minnesota Chapter, honored David with Bronze Quill Awards of Merit for achievement in feature article writing. In collaboration with two colleagues, Aquilina was chosen as a 2003 finalist for a Public Relations Society of America (PRSA) Minnesota Classics Elements award for media relations. Contact David via e-mail at davidaquilina@msn.com.
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