RB/Digital Announces Email Automation

RB/Digital, the internet marketing group of Ross/Brown Integrated Marketing Communications, Inc., introduces Email Automation, web-based tools that help marketers design, send and track Email campaigns...

RB/Digital, the internet marketing group of Ross/Brown Integrated Marketing Communications, Inc., introduces Email Automation, web-based tools that help marketers design, send and track Email campaigns.

Using a series of templates, marketers can customize Emails for press releases, newsletters, announcements and promotions, pre-show mailers and more. The application integrates with any database to support targeting and customizing Email campaigns to different markets or other criteria. No programming or internet experience is required.

Tracking and reporting is possible by using links to content, offers or websites. Click-throughs are identified and reported, making Email campaign results very measurable. Clients have frequently reported double-digit response (click-through) rates to campaigns, with the majority of responses within 48 hours.

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