Woolf Associates Named a 2003 IABC Gold Quill Award Winner North Shore Spirit Sports Identity Project Earns Prestigious Design Communications Award

Woolf Associates, New Englands best known sports and event marketing agency, today announced it was named a winner of the 2003 International Gold Quill Award. The award, presented by the International Association of Business Communicators (IABC), comes in recognition of the sports identity project developed on behalf of the North Shore Spirit, an independent minor league baseball team based in Lynn, Massachusetts.

Boston, MA -- April 4, 2003 -- Woolf Associates, New Englands best known sports and event marketing agency, today announced it was named a winner of the 2003 International Gold Quill Award. The award, presented by the International Association of Business Communicators (IABC), comes in recognition of the sports identity project developed on behalf of the North Shore Spirit, an independent minor league baseball team based in Lynn, Massachusetts.

To be recognized for such a prestigious award is an honor and demonstrates our approach to sports identity development is world-class," Said Jack Birch, President and CEO of Woolf Associates. To receive this sort of international acclaim from a group of peers is a source of great pride. Wed like to thank the IABC for the recognition."

In addition to the teams primary logo, a series of secondary marks was developed for merchandise application and sponsorship sales presentations. This set of marks was also applied to in-stadium signage, team and staff uniforms, the teams corporate identity, as well as the actual playing surface at the NEW Fraser Field.

The North Shore Spirit deserves much of the credit for this award. Nick Lopardo and his executive team had a clear vision and the willingness to allow our team to produce winning results. Clients with that sort of focus and determination are perfect partners for our design process, Said Woolf Associates Chief Creative Officer, Thomas S. Duane, who creative-directed the project.

Woolfs work takes the field as the North Shore Spirit opens its inaugural season May 22, 2003, against Northeast league foe, the Brockton Rox. Game time is 7:11 p.m. at Brocktons Campanelli Stadium.

About the IABC

IABC is a network of professionals committed to improving organizational effectiveness through strategic communication. With more than 100 chapters, IABC serves 13,500 members in 60 countries and 10,000 organizations.

About the IABC Gold Quill

For more than 25 years, IABCs Gold Quill Awards program has been the hallmark of excellence in business communication. From the many thousands of entries submitted throughout the years, only the most outstanding communicators have been honored with this award. Of the 1,051 entries received this year, 102 entries were selected to receive an award.

About Woolf Associates

Founded in 1964 by sports business pioneer, Bob Woolf, Woolf Associates is New Englands best-known sports and event marketing agency. Offering integrated and non-traditional marketing solutions through its proprietary Brand Action Marketing process, Woolf develops sports and event marketing programs, markets athletes, manages events and offers complete brand identity development for its athlete and corporate clientele. For additional information about Woolf Associates award-winning solutions, please visit us on the web at www.woolfassociates.com.

Contact Information

John B. Schlieman
Woolf Associates
617-587-3105
jschlieman@woolf.arn.com