MESoft Partners LLC Introduces Digital Dailies Review and Approval Software at NAB 2003; Software Integrates Digital Technology Onto Film Set; Enhances Digital Film-Making Process

MESoft Partners LLC announced the introduction of its MESoft Digital Dailies Review and Approval software for use in production by film and television studios, post-production houses and advertising agencies.

BURBANK, Calif--(PR Web)--April 16, 2003--MESoft Partners LLC, a software company building a digital media operating system and suite of supply chain applications for companies working with digital media content, announced the introduction of its MESoft(TM) Digital Dailies Review and Approval software for use in production by film and television studios, post-production houses and advertising agencies.

The software is utilized directly on the production set and easily ingests digitally acquired production footage from state-of-the-art film and television digital cameras, thereby reducing the need for expensive, time-consuming and duplicative tape and paper based analog review methods used today. The result is an improvement in the workflow of production via the digital media software's inexpensive, collaborative, stand-alone or server based capabilities. The software's easy-to-use interface allows for real time, secure, worldwide access to dailies content regardless of client type, enabling a user to review and approve dailies online and, if desired, be handed a DVD immediately after the production shoot to begin the editing and post production process.

In the post production environment, the software integrates within the telecine environment to rapidly convert video streams or DPX files to digital dailies, thereby reducing production time and effort. Additionally, the flexible, open architecture design of the software allows for advertising and media companies to generate electronic press kits and provide review and approval services for network clearance.

"We are excited to see software companies like MESoft developing innovative software products that contribute to the digital film-making process," states Mark Chiolis, Senior Marketing Manager, Acquisition and Production for Thomson Broadcast & Media Solutions. MESoft's Digital Dailies Review and Approval software will be demonstrated in conjunction with the Grass Valley(TM) Viper FilmStream(TM) Camera in the Grass Valley booth (SU 7059) at the 2003 NAB conference in Las Vegas, Nevada.

Additionally, MESoft has teamed with FotoKem Industries, Inc., one of the largest post-production companies in the country, to offer services enabling studios, editing and special effects companies, advertising agencies, and other entities involved in digital media creation to access the digital media and metadata captured on the production set for viewing, editing, management, storage and distribution thereafter.

About MESoft Partners LLC

MESoft Partners LLC develops, markets and sells software products that enable businesses to create, store and deliver digital media easily, cost-effectively and without compromising creative freedoms. MESoft(TM) is building a digital media operating system and suite of supply chain applications for companies with digital media content. Founded by former executives from Microsoft Corporation, IXL Inc., GE Capital Corporation and Engram Digital, Inc., MESoft brings a combined 50 plus years of experience in the digital media and software development industries. For more information about MESoft and its products, please visit www.mesoft.com.

About FotoKem Industries, Inc.

FotoKem is a media services company providing film processing and printing, video and audio post-production, storage, duplication and distribution, digital media management and digital film services to motion picture studios, independent production companies, television networks, advertising agencies and Fortune 1000 corporations.

FotoKem was founded in 1963 to provide film processing and printing services to film makers. The company rapidly expanded to offer post-production services to provide an end-to-end solution for its customers and is a pioneer in the development of digital media management and digital film services. Visit FotoKem on the web at www.fotokem.com.

Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, consumer electronics markets, and regulatory factors.