THE INDUSTRY LIST PROVIDES BRAND MARKETERS HOLLYWOOD ACCESS THROUGH EXPERIENTIAL MARKETING STRATEGIES AND WEBSITE

The Industry List (il) is on the forefront of multi-faceted experiential marketing by partnering with brand marketers to target press and Hollywood.

The Industry List (PRWEB) April 16, 2003 -faceted experiential marketing by partnering with brand marketers to target press and Hollywood.

Experiential marketing is 21st century subtlety advertising, which means taking the brand and creating an emotional bond with the consumer through a sensory experience," says Heather Hope, president of The Industry List.

Forrester Research predicts that companies will spend $11 billion dollars on experiential marketing in 2003 - nearly 80% of marketing communications spending.

Were increasing the value of a brands marketing dollar by creating their relationship with Hollywood tastemakers, which is imperative for anyone who wants a highly visible product," says Heather Hope. The average consumer is desensitized to traditional advertising due to a congested marketplace. Hollywood consumers are the most difficult to impress, yet among the most valuable for brands to target because of their influence and spending habits."

With contacts in every creative industry (film, television, fashion, music, art and theater), The Industry List successfully introduces high-end brands to artists and executives by developing, producing and marketing events that interest them.

Taking promotions even further with their new website, www.theindustrylist.com, The Industry List covers industry events and emails weekly upcoming events directly to their subscribers. The Industry List up-to-the-minute events
e-list and website are quickly becoming invaluable resources throughout Hollywood.

The Industry List is a collaborative marketing corporation and online resource focused on the merging of all creative industries by encouraging cross-creative industry relationships, business and communication through promotion and consulting throughout Hollywood.

To interview Heather Hope, please contact Angela Hartman at 323.650.9862. For more information, visit www.theindustrylist.com.