THE BORENSTEIN GROUP WINS 2003 COMMUNICATOR AWARD FOR IBTS MARKETING COLLATERAL

The Borenstein Group, a performance-driven creative advertising and public relations agency, announced today that it won the 2003 Award of Distinction for the creation of the best B2B Corporate Marketing Collateral System for its client, Innovative Business Technologies. The Award of Distinction is awarded by the international Communicator Awards competition.

Fairfax, VA, April 15, 2003-- The Borenstein Group, a performance-driven creative advertising and public relations agency, announced today that it won the 2003 Award of Distinction for the creation of the best B2B Corporate Marketing Collateral System for its client, Innovative Business Technologies. The Award of Distinction is awarded by the international Communicator Awards competition.

The Communicator Awards is an international awards competition that recognizes outstanding work in the communications field. There were over 3,730 entries from throughout the United States and several foreign countries. The Award of Distinction is awards for projects that exceed industry standards in communicating a message or idea. Approximately.

About the award-winning collateral system:

Innovative Business Technology, a leading full-service IT solutions provider, challenged the Borenstein Group to help visually and strategically articulate its unique service brand proposition of providing solutions that help business maintain a fine balance between their IT needs and their management and budget objectives. After profiling key concerns of corporate decision makers in IBT's target market, The Borenstein Group created a new high-end marketing collateral system anchored around the message: "Balance IT". This new brand positioning statement helped position IBT as the progressively SAFE AND INTELLIGENT CHOICE during uncertain economic times when the pressure to make the right purchasing decision is a top concern. To view the work, please visit http://www.borenstein-online.com/nav-5-3-1.asp

About The Borenstein Group
The Borenstein Group is a performance-driven creative agency dedicated to serving B2B fast technology and technology support companies. It is focused on getting results through the smart integration of strategic, creative and tactical advertising, marketing, and public relations. Operating from its corporate headquarters in Fairfax, Virginia, one of the nation's fastest growing e-business districts, The Borenstein Group provides full-service or a la carte services including advertising, marketing collateral, interactive media, public relations, direct response, strategic marketing, corporate identity, sales promotion and media buying.