Progressive Strategies Appoints Ellsworth Kaye Marketing Communications Agency

Progressive Strategies names Ellsworth Kaye marketing communications agency of record effective immediately for business expansion program.

NEW YORK CITY, NY, April 16, 2003 - To expand its business as an innovative provider of technology market and product intelligence, Progressive Strategies has named Ellsworth Kaye as marketing communications agency of record effective immediately. Progressive Strategies provides hands-on evaluations and competitive analyses to IT vendors, enterprise IT executives and the investment community.

"IT vendors are working to capture and maintain market share. Concurrently, enterprise IT executives are striving to make the right technology choices to cost-effectively solve their problems, " said Progressive Strategies President and CEO Dan Spiner. "Appointing Ellsworth Kaye helps us communicate to them, as well as to the investment community, that we have the technical expertise to address those pain points."

"Ellsworth Kaye impressed us with their deep understanding and knowledge of IT, and demonstrated that they have the creativity, the industry contacts and the expertise to effectively represent us and help us grow," Spiner said.

Ellsworth Kaye has begun implementing a targeted communications campaign to inform IT decision makers that Progressive Strategies delivers full and accurate understanding of product capabilities in real-world implementations based on product usage and other primary research.

"Our primary goal is to communicate there is an alternative to the broad array of analyst firms that make recommendations based on presentation demos and product spec sheets. However, CTO's and CIO's have a critical need to know whether the IT products they select work effectively in their company's specific environments. Progressive Strategies answers that critical question," said D'Anne Hotchkiss, president of Ellsworth Kaye.

# # #
About Progressive Strategies, Inc.
Since 1992, Progressive Strategies, Inc. has provided competitive market, product, and business analysis for corporate IT managers, IT vendors, and the investment community. Progressive Strategies combines extensive hands-on evaluation of information technology with primary market research to deliver comprehensive competitive information and accurate understanding of product capabilities in real-world implementations. Clients include leading high-tech vendors, large-scale users, and venture capital organizations. Progressive Strategies is headquartered in New York City and is privately owned.

About Ellsworth Kaye, Inc.

Marketing communications agency Ellsworth Kaye Inc. builds effective stakeholder relationships for clients. To meet client's short-term and long-term objectives, the firm creates the appropriately balanced mix of public relations, market research, advertising, direct communications and partnership liaisons. Clients include industry leaders and emerging companies in technology, lifestyle and manufacturing. Founded in 1993, the privately held firm has offices in Princeton, NJ and New York, NY.

CONTACT:

Dan Spiner, CEO
Progressive Strategies, Inc.
212-367-7400
dans@progstrat.com

or

D'Anne Hotchkiss, APR
Ellsworth Kaye, Inc.
917-693-1773
danneh@ellsworthkaye.com