CAMO at INFORMS 2003: Demonstrating Value Creation in the Extended Enterprise

CAMO will unveil adaptive analytics - the software that creates real-time visibility and empowers enterprises with adaptivity to the environment - as it applys within the Supply Chain at INFORMS 2003. INFORMS 2003 is the premiere conference for Operations Research and Statistics professionals.

Woodbridge, New Jersey -- April 2003: CAMO will be exhibiting at and showcasing the CAMO Product Optimizer at INFORMS 2003: Creating Value in the Extended Enterprise. INFORMS is a leading organization dedicated to Operations Research. INFORMS 2003 is the annual conference which will be held in Pheonix, Arizona from May 4th to May 6th. The focus of the conference is on optimization, new techniques, and trends in supply chain. Dr. David Lundahl, Founder will be conducting a software demonstration of the CAMO Product Optimizer. CAMO will also discuss with attendees the application of the Knowledge Processing Unit (KPU) to strategic areas within the supply chain.

INFORMS 2003 is a perfect venue to demonstrate some of CAMOs adaptive analytic applications at. Demand planning, forecasting, visibility of the supply chain through dashboards -- these are all major areas where Supply Chain professionals seek enhancement," stated Moshe Naimi, President, Our software products are a very good fit, since they can interface with and enhance existing applications. One of CAMOs core areas of expertise is in the product development area -- an area that is coming to prominence in consideration of supply chain issues."

Dr. David Lundahl, Founder will be giving a 50 minute tutorial/demonstration of the CAMO Product Optimizer at 3 p.m., Tuesday, May 6th for attendees. He will discuss the software, the adaptive analytics, and the applications within the supply chain.

CAMOs KPU is an application engine containing self-learning algorithms that can read incoming data and append to an existing data model. The data model is evolved in real-time continuously -- a form of express modeling. The KPU can interface with existing applications to give them adaptive capability and present a real-time dashboard of the enterprise. The CAMO Product Optimizer is an all in one" product development tool that reduces prototyping time, optimizes development, presents adaptive segmentation, and has adaptive surveys.

ABOUT INFORMS:
The Institute for Operations Research and the Management Sciences (INFORMS) serves the scientific and professional needs of OR/MS investigators, scientists, students, educators, and managers, as well as the institutions they serve, by such services as publishing a variety of publications that describe the latest OR/MS methods and applications and by organizing professional seminars/conferences. The Institute also serves as a focal point for OR/MS professionals, permitting them to communicate with each other and to reach out to other professional societies and to the varied clientele of the profession's research and practice.

ABOUT CAMO:
Founded in 1984, CAMO creates Advanced Software Technology for Adaptive, Real-Time decision support. CAMO has expert uses for adaptive analytics in research and development, management software, and online market research. The software product line includes: The Unscramblerâ -- a leading Data Visualization tool, CAMO Product Optimizer -- adaptive analytic decision support tools, Smart Survey -- adaptive survey technology, and CAMO Salary Survey Solution -- an employee optimization portal, plus customized software application development and staffing. The company has 120 employees worldwide, international locations and more than 2000 customers across 46 countries. Headquarters are in Woodbridge, N.J. For further information, please visit our web site at www.camo.com or email rschneider@camo.com.