Businesses are Tapping the Power of Advanced Email Analytics with Arbitrel eCampaign

Arbitrel, the maker of eCampaign, advanced email campaign software, just announced the release of its latest version: 2.5-Advantage. With Arbitrel eCampaign Advantage, companies can now assess responses by demographic segments such as age, gender, location, purchase history, income, company types or any other profiles that companies have associated with a particular email address. The new Advantage module is being deployed at select strategic customer locations. For more on Arbitrel customers, go to http://www.arbitrel.com/company/default.php?id=11. For more information on Arbitrel eCampaign as a product, http://www.arbitrel.com/solutions_x200/default.php?id=100.

Irvine, CA. April 23, 2003 /PR Web/ According to eMarketer, over two-thirds of the companies surveyed stated that their email volume increased at least 25% in the past two years. According to Pew Internet & American Lifes latest survey of business users, 84% of respondents stated that email is important and/or essential to their work. Over 63% stated that email is preferred over telephone conversations. As email is becoming the preferred communication medium for most business users and as the usage of email becomes more sophisticated, companies desires to assess customer behaviors are increasing. They are interested in analytics, such as interest levels based on link click-throughs, time spent reading the message, and analyzing the responses by customer segments or groups. This is going to be a key challenge for most software providers: as the business users sophistication rises, so will the features needed to comply to those rising requirements yet maintaining the user-friendliness to drive wider adoption. Arbitrel eCampaign addresses those competing demands of corporate customers.

Arbitrel, the maker of eCampaign, advanced email campaign software, just announced the release of its latest version: 2.5-Advantage. Advantage is a module that sits on top of existing Arbitrel eCampaign to perform advanced analytic functions such as tracking recipient responses based on demographic profiles, customer attribute interdependence analysis and advanced retargeting based on user defined input such as time spent reading the message. With the advanced analytics functions, companies now have customer insights never before available.

Arbitrel eCampaign has been leading the email marketing space with advanced functionalities such as individual opened rate; link click-through and time spent reading the message. Such information is vital for corporate marketers to segment customers based on actual expressed interests, allowing companies to tailor messages and send the follow-up messages that are vital for maintaining one-on-one relationships with both existing and prospective customers. With Arbitrel eCampaign Advantage, companies can now assess responses by demographic segments such as age, gender, location, purchase history, income, company types or any other profiles that companies have associated with a particular email address. The new Advantage module is being deployed at select strategic customer locations. For more on Arbitrel customers, go to http://www.arbitrel.com/company/default.php?id=11. For more information on Arbitrel eCampaign as a product, http://www.arbitrel.com/solutions_x200/default.php?id=100.

About Arbitrel
Arbitrel is a privately held eCRM (Customer Relationship Management) software company that helps companies improve the effectiveness of their customer and partner relationships. Arbitrel's flagship product, eCampaign, is an email communication software application that offers extensive tools to Create, Personalize, Send, Track, and Target email marketing and messaging campaigns. eCampaign comes with advanced tracking and reporting capabilities for marketing and sales to rapidly resegment target audiences, prospects, subscribers, and customers, based on interest levels. eCampaign technology has been deployed at enterprises in the US and Asia. To date, Arbitrel is the only email marketing software vendor approved and certified by both SalesLogix and Epicor Corporation, both leaders in mid-market CRM/ERP software. Arbitrel is headquartered in Orange County, California. For more information about the company and Arbitrel eCampaign, visit www.arbitrel.com.

For further information please contact:
Arbitrel
Scott Evans
Tel: 949-486-0999; scott@arbitrel.com