Poll Stream Announces Version 2.0 of its Web-Based Polling Tool at the Canadian Marketing Association National Convention

New SmartProfile Feature Empowers Polls to Grow Sales Leads, Improve Customer Knowledge and Reinforce Brands

Montreal, Quebec (PRWEB) April 28, 2003 -- Poll Stream, Inc. today announced version 2.0 of its online application as the cornerstone of its comprehensive suite of products and services for developing and managing online polls.

Poll Stream 2.0 gives companies and agencies the ability to quickly deploy branded, multi-question, branching polls. The power of branching polls is that each poll is automatically customized to be relevant to the largest number of participants, since every path through a poll may differ depending on a participant's answers. This ability to maintain the relevance of each poll question, coupled with immediate feedback, is the reason why Poll Stream polls, unlike surveys, have such high rates of completion.

Moneris Solutions, Canadas largest merchant payment processing company uses Poll Stream to garner valuable feedback from its customers. Every month, Moneris emails an electronic newsletter to thousands of its customers. With the addition of a poll, Moneris gets the fast feedback it desires. "The great thing about Poll Stream is that it's immediate. The feedback is so quick", says Kevin Tait, the Senior Manager of Communications for Moneris Solutions.

Release 2.0 of Poll Stream upgrades the web-based interface both in terms of form and function. Steve Green, Poll Streams Founder and President comments on the 2.0 release:

Poll Stream customers have the same total control as before. They can still add and edit poll questions and create reports at any time, even while the poll is live. With this release, weve accomplished a number of impressive things.

First, weve embraced open-source computing and completely re-architected our application using Linux, PHP and MySQL. Our polling engine is now capable of enterprise class standards of reliability and scalability.

Second, weve made it easier for our customers to run many polls during a campaign by adding the ability to stage" polls and swap them in and out at future, predefined times.

Third, weve done all this while at the same time making the interface more intuitive. However, what Im most proud of is the power weve given our clients to generate sales leads and segment their customers with SmartProfile."

About SmartProfile
SmartProfile links a participant's poll responses to form data completed at the end of a poll. No longer do anonymous visitors wander through your site leaving nothing but footprints. With their permission, you now know their contact information as well as where they stand on key issues. When the same customer returns for another poll at a different time or even to finish the questions of a previous poll, Poll Stream recognizes this and keeps all of the responses and profile information together under the same individual. Over time, your knowledge of this customer deepens. Consequently, your ability to deliver products and services that are desired grows.

About Poll Stream, Inc.
Headquartered in Toronto, Ontario, Poll Stream has taken the lead in the creation and deployment of online polls. The quality of poll responses is contingent upon asking the right questions to the right people. Recognizing this, Poll Stream offers an integrated suite of solutions including question development, Web-based poll management, Polls by Invitation and turnkey Incentive Polls. Enterprises can deploy Poll Stream to support their sales efforts through the generation of leads lists. Marketing improves planning and reduces risks through greater customer knowledge. Agencies benefit with a new tool in their arsenal for interactive marketing and branding on the Web.

Additional information about Poll Stream for corporations that care about what their customers think and agencies looking for a new, highly interactive experience can check out Poll Stream on the Web at: www.pollstream.com

Contact:
Steven Green
416.588.9184
steven@pollstream.com

Poll Stream, SmartProfile, and Poll by Invitation are trademarks of Poll Stream, Inc.
All other names mentioned are trademarks, registered trademarks, or service marks of their respective companies.