(PRWEB) April 24, 2003
MONTVALE, NJ (PR Web) APRIL 22, 2003  Today, the Institute of Management Accountants (IMA) announced the creation of their Ânext generation ethics program for finance professionals: The IMA Course on "Ethics for Success": An IMA Program featuring One Week With's production of The Essentials of Ethical Success with Tom Morris, Ph.D. plus Accounting Challenges and Best Practices from Steve Player.
This highly interactive, web-based ethics educational program offers a new type of learning experience with one of AmericaÂs leading thinkers, Dr. Tom Morris. For the accounting or finance professional, the program provides practical information, application exercises, and best practices developed by renowned industry expert and business author Steve Player.
ÂGiven the ethical challengesÂboth real and perceived facing the finance industry, the IMA is committed to educating professionals not only about Âletter-of-the-law issues, but also about a fundamental framework for business ethics, explains David Schweitz, Executive Director of the IMA. ÂDr. Morris interactive program provides us a platform to deliver on all of these pertinent issues, Schweitz continues.
Produced by internet education developer One Week With, Inc., in association with IMA, the IMA program has been dubbed a Ânext generation learning experience due to its substantial depth and useful web-based, interactive format which is more convenient for overburdened and travel-averse professionals. ÂIn many ways, American business has outgrown the typical Âhit-and-run seminar, says Ken McInerney, CEO of One Week With, Inc. ÂOur goal is to directly connect AmericaÂs best-and-brightest thought leaders with business professionals in a learning environment that has depth and breadth over time.Â
Dr. Tom Morris as AmericaÂs Business Philosopher
Dr. Tom Morris has become one of the most active business speakers and authors in America due to his unusual ability to connect the greatest wisdom of the past to the modern day challenges faced by business. The author of such books as True Success: A New Philosophy of Excellence, If Aristotle Ran General Motors: The New Soul of Business, The Art of Achievement, and Philosophy for Dummies, Dr. Morris synthesis of historical wisdom is helping change lives and revolutionize business practices everywhere.
ÂNow more than ever, American business needs to understand itself in the context of the Great Thinkers, Dr. Morris explains, Âfor, as we have seen in recent years, it is not stock price or marketing prowess that fuels success, but a fundamental corporate adoption of the principles that have historically governed transactions, relationships, and partnerships.Â
Pledging to his Fortune 100 followers that he wants to be Âtheir philosopher for life, Dr. Morris commits himself to regular communications with his audiences. He explains that, Âthe beauty of the One Week With program format is that it enables me to convey and reinforce information over time and as business conditions change.Â
About the IMA
The Institute of Management Accountants (IMA) is the leading professional organization devoted exclusively to management accounting and financial management. The IMA has 67,000 members, including 265 national and international chapters. The IMA provides members with career support and professional development through education programs, certifications, networking and leadership opportunities. As a respected leader within the global financial community, the IMA influences the concepts and ethical practices in management accounting and financial management. Its ethical standards provide guidance to practitioners for maintaining the highest levels of ethical conduct.
More information about the IMA can be found at http://www.imanet.org.
About One Week With, Inc.
One Week With, Inc. produces innovative new ways to network with and learn from nationally known experts, authors, politicians and personalities at your own pace, on your own terms. The company uses state-of-the-art, web-based technology to deliver highly interactive and engaging seminars from the Âbest and brightest personalities in America, all throughout the course of a normal business week.
The companyÂs mission is: To stimulate conversation, learning and networking between experts in a spectrum of fields and a diverse group of interested individuals. Using a blended approach of live (synchronous) and Âat your own pace (asynchronous) web presentations and content, One Week With is an entirely new medium for learning that places a high value on input from participants before, during and after the event.
###
For program information, visit http://www.oneweekwith.com.
For more information on the Institute of Management Accountants:
James Hudick
201-474-1579
jhudick@imanet.org
For more information on One Week With:
Ken McInerney
202-262-3986
ken@oneweekwith.com