Laurel Music Company Names Director of Marketing New director will oversee marketing activities for SumaDek Portable Listening Display
SANTA MONICA, CA (April 22, 2003) -- Laurel Music Company, maker of the popular SumaDek Portable Listening Display", has recently named Dina Gathe as Director of Marketing.
"Dina has an outstanding track record of marketing success," notes Deirdre Weaver, President of Laurel Music Company. "I'm convinced that her strong background in various aspects of marketing, branding and strategic relationships, combined with her personal experiences as an independent artist will be instrumental to our market development efforts. We are fortunate to have a dedicated individual like Dina to lead the way."
Other duties that come with Gathes new title include the development of channel partner program for SumaDek dealers, product positioning, the provision of information on competitive products, new product needs, and new market identification.
Previously, Gathe was VP of Marketing for MobilePlanet, a leading direct marketer of mobile and wireless products to businesses. During her seven year tenure at MobilePlanet, Gathe oversaw a team of marketing professionals and was responsible for all marketing and branding initiatives, including publishing a 64-page monthly catalog, database marketing, e-mail marketing, e-commerce, product merchandising and vendor relations.
The SUMADEK Portable Listening Display is a CD display stand and listening station for selling audio CDs. Compatible with any standard size portable CD player, the SUMADEK holds five jewel-cased CDs, headphones and a 4x6 display area for custom signs. Designed by independent musician/singer-songwriter Deirdre, the system creates a simple, and affordable portable listening station, and allows prospective audio CD buyers to quickly and easily sample audio CD content before making a purchase.
In the companys young history, the SUMADEK system has already found its way into Guitar Center stores around the country and has rapidly been adopted by major music industry manufacturers as the POP for use at trade shows, conventions and seminars.
The SUMADEK Portable Listening Display has a suggested retail price of $29.99.
The SUMADEK is available at DiscMakers.com, all Guitar Center stores, CDBaby.com, and other fine retailers and distributors. For more information, contact Laurel Music, 1034 Pearl Street, Suite B, Santa Monica, CA 90405; 310.450.6311 (p), 310.450.4027 (f); deirdre@sumadek.com (e), or visit us online -- http://www.sumadek.com.
|