Phat Farm and Motorola Sign Multi-year Promotional Agreement

PLANTATION, FL. (PRWEB) April 25, 2003 -- Motorola, Inc. (NYSE:MOT), a global leader in providing integrated communications and embedded electronics solutions has signed a multi-year promotional marketing agreement with Phat Licensing, LLC., for the Phat Farm and Baby Phat brands. The agreement will provide fashion and technology savvy consumers a wider range of mobile products and services to complement their style preferences.

The marriage between the Motorola and Phat brands will include the development of co-branded products such as Motorola iDEN® handsets, technology content and accessories. The products and services will be made available at Phat Farm stores, the Internet and select retail channels.

Kimora Lee Simmons and Russell Simmons will endorse the co-branded products as part of the Phat Farm overall marketing strategy during the term of the agreement, January 1, 2003 -- December 31, 2005.

After successful Phat Farm and Motorola programs in 2002, it seems natural to
expand our relationship to continue to design phones that combine the latest technology with a great sense of sure to appeal to our customers," said Russell Simmons, founder of Phat Farm. We are always looking for new partners with creditability, expertise in their industry, and that respect the buying power and the sensitive needs of our consumers. We have found a great alliance in Motorola."

Mobile phones are intrinsic to the lifestyles of the hip-hop generation, and no brand does cell phones better than Motorola. The Baby Phat and Motorola relationship is exciting and will be bringing revolutionary items to market over the next couple of years," said Kimora Lee Simmons, founder of Baby Phat.

"The Phat brands are clearly identified as leaders in the fashion industry and the addition of Motorola iDEN handsets and accessories to their fashion lines will enable customers to further personalize their mobile experience in ways that reflect their individual styles," said Peter Aloumanis, vice president & general manager of US Markets Division of Motorola iDEN.

About Motorola
Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2002 were $26.7 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important technologies that make things smarter and life better for people, honored traditions that began when the company was founded 75 years ago this year.

About Phat Farm
Out of the contemporary American culture he helped to shape, Russell Simmons founded Phat Farm in 1992 as a young men's fashion label. Phat Farm has since evolved to include a wide range of apparel and accessories for men, women (Baby Phat) and children (Phat Farm Kids). Today, the menswear collection includes sportswear, outerwear, loungewear, underwear, footwear, bags and belts. Luggage, home and fragrance are in development. Key to Phat Farm's success is the brand's commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Farm delivers a universal message that transcends the "urban fashion label" by breaking stereotypes and ethnic boundaries -- setting the new standard in sportswear and establishing Phat Farm as the complete American lifestyle brand.

MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2003.
For more information, contact Mohamed Alladin at Company Agenda, 212-358-9516