Real Time Stock Alerts and Direct Access Trading Platforms Combine to Greatly Impact Time and Distance

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Trade-Ideas, a real time decision support tool for trading, announced today its successfully completed integration with REDI Plus, the leading direct access trading platform (DATP) and division of Spear, Leeds & Kellogg. The integration allows a user to see an alert in Trade-Ideas, click on the symbol, and populate windows in REDI Plus. Research and order entry keystrokes are eliminated while the distance spanning idea, decision, and execution is reduced to just two clicks.

<A HREF="Trade-Ideas">Trade-Ideas</a>; announced that this integration is the first of several to come as the company positions itself to be a powerful add-on to direct access trading platforms (DATP). Traders and brokers receive real, tangible benefits from these <A HREF="integrations">integrations</A>;.

For Brokers:

•    Trade-Ideas integration with DATP shortens the distance to capture transaction revenues to two clicks

•    When <A HREF="relabeled">relabeled</A>; with their logo, brokers extend their brand while providing traders with an advanced trading tool for <A HREF="reading" onclick="linkClick(this.href)" rel="nofollow">">reading the tape</A>

•    Trader turnover reduced by placing traders in the right stocks

For Traders:

•    Risk reduced by looking at only opportunities that fit a trader-defined trading strategy

•    Integration makes it possible to evaluate hundreds of different opportunities without keystroke errors or fatigue

•    Time setting up trades is eliminated while time evaluating and deciding on <A HREF="trading" onclick="linkClick(this.href)" rel="nofollow">">trading patterns</A> is gained

David Aferiat, director of business development, explained the essence of the integration. “Selecting a stock symbol from a Trade-Ideas alert window instantly populates a REDI Plus montage as well as any other charts or items linked to it. Two clicks now take an integrated user from idea to execution.” Dan Mirkin, managing partner at Trade-Ideas continued, “This is what we mean by decision support. We add value by serving up opportunities to traders in real time and allowing them to take more time where it counts: making decisions rather than typing in orders. We are delighted to bring this capability to an industry leader like REDI Plus.”

“Initial reaction from REDI Plus users has been extremely positive,” reports Mirkin. The most appealing feature cited is the ease and speed with which normal and option montage windows present the Trade-Ideas alert information.

Company Information

<A HREF="Trade-Ideas">Trade-Ideas</A>; alerts its customers to trade opportunities in real-time in order to make better trades and manage risk. As a configurable decision-support tool, it tailors itself to fit specific trading or risk management strategies.

Recent reviews from <A HREF="HedgeWorld">HedgeWorld</A>;, <A HREF="Active" onclick="linkClick(this.href)" rel="nofollow">">Active Trader</A> magazine, <A HREF="stock" onclick="linkClick(this.href)" rel="nofollow">">stock newletters</A>, and leading <A HREF="brokers">brokers</A>; describe the service as an accurate, discriminating alert provider that is flexible, simple to deploy, and easy to use. A free trial is offered for 7 days, is cancelable at any time, and is available after registering with Pay Pal.

For product and subscription information visit: <A HREF=""></A>;

REDIProducts, a division of Spear, Leeds & Kellogg, a Goldman Sachs Company, is the leader in developing professional trading tools. Founded in 1992, REDIProducts provides professionals with a unique trading advantage by offering quick, direct access to Listed, Options, Futures and NASDAQ markets. REDIProducts also provides market data (news and charts) and offers routing to both NASDAQ market making divisions, Spear, Leeds & Kellogg's Capital Markets Division and Goldman Sachs. The REDIProducts Web Site is

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David Aferiat