Merlinos MOTO BARS® Capture the West, Adding 130+ Trader Joes Stores

Merlino Italian Baking Company 's MOTO BARS®, www.motobars.com, have been added to Trader Joes stores throughout California, Arizona, Nevada, Oregon and Washington.

Seattle (PRWEB) April 27, 2003 -- Merlino Italian Baking Company, Seattles premier wholesale Italian bakery, is pleased to announce the extension of its association with Trader Joes, which makes its new MOTO BAR® available in prime locations throughout the West Coast. In partnering with Trader Joes, two companies with fine traditions of excellence and addressing customer concerns are bringing another outstanding food product to an appreciative public.

Merlinos is building on the national success of their bars, which are perfect for breakfast, or a quick meal. MOTO BARS® were developed in response to a public that is demanding tasty, fresh, nutritionally sound, on-the-go, convenient, hand foods.

We are pleased at the rapid and phenomenal national growth of MOTO BARS®. The enthusiastic consumer response to this product line is very exciting; and our partnership with Trader Joes is a great compliment in meeting these consumer desires. With many more new outlets coming on board, we will continue to build upon this Fresh-Baked Segment of the Bar Category", states Margaret Dormer-Steenson, VP Sales and Marketing Merlino Italian Baking Co.

MOTO BARS® are a FRESH-BAKED, healthy, natural grab and go meal that are:

·   Loaded with organic grains, fruit and other non-GMO ingredients
·   Low Fat
·   No Cholesterol
·   High Protein
·   Chewy and Moist
·   Certified Kosher
·   Point Values in Weight Watchers Complete Food Companion

MOTO BARS® can also be found in QFC Supermarkets, Larrys Supermarkets, Bartells, PCC Natural Markets, Nordstrom Espresso Bars, drugstore.com and many more locations, and at Trader Joes Eastern locations in the following states, MA, NH, CT, NJ, PA, NY, DE, VA, MD, MI, IL, OH, and IN.

Based in Seattle Washington, the Merlino Italian Baking Company was established by Greg Merlino, grandson of the founders of Pacific Coast Macaroni Manufacturing Company (est. 1922). Using family recipes handed down for generations, Merlino Italian Baking Company has created many Old World" Italian baked items such as Biscotti, Cannestrelli and Torchetti. In addition, Merlino produces the very popular Big Pink Cookie, Lemon Poppy Seed Cookie and other cream cheese iced or chocolate dipped seasonal cookies. Continuing this tradition of high-quality baked products Merlino Italian Baking Company has enthusiastically introduced the Fresh-Baked MOTO BAR® concept to the Energy/Breakfast Bar market.

For Immediate Release
April 24, 2003

Contact: Mimi Shachat
206.325.1311
harper7@attbi.com   
Contact: Margaret Dormer-SteensonVP Sales & Marketing Merlino Italian Baking Company
Tel 206.284.0744
margaret@merlinobaking.com