E-BMC Provides CEOs with the Answer to: How Can I Leverage Technology to Drive Business?"

Even though CEOs regard profitability as their #1 concern, the real question is how to achieve profitability when the economy is slow and sales are flat. The question then becomes, "How can the CEO enhance company performance in a slow economy?" The answer today is to capitalize on the power of technology to automate business processes, reduce costs and increase operating efficiency. This article addresses some of the issues related to achieveing that goal.

Vernon, NJ (PRWEB) April 27, 2003 -- The #1 question facing CEOs in a tight economy is How can I retain profitability in a slow economy and in the face of slow or declining revenues?" The answer is increasingly found in the use of technology to automate processes that can reduce costs, increase efficiency and enhance overall company performance. Indeed, the Internet can open the door to new markets and sales opportunities unavailable to companies that only rely on traditional sales and marketing resources to generate revenues.

E-BMC, a Vernon, NJ based pioneer in e-business enablement technology has recognized the inevitable shift in business processes to ones that are more cost effective and efficient based on e-business technology. Dr. John T. Whiting, E-BMCs Managing Director observes, This has lead to a real need for CEO level executives to gain knowledge necessary to integrate the power of technology into their strategic business plans without having to become technology experts themselves."

Whiting notes, Top executives are not getting much help from the traditional IT service providers." Technology companies have a history of selling technology as a point solution" to MIS decision makers at the technical tactical level with limited requirement to articulate business value" he observes. They have neither learned to escalate their sales efforts to the strategic business level nor transformed their message to satisfy the requirements of CEO/P&L level executives, who have limited interest in technical jargon, but want to know how e-business technology will impact on their companys bottom line."

So the underlying question for todays CEO is How can I leverage e-business technology to drive my business and remain profitable? Dr. Whiting advises that Three policy changes must occur within the corporate structure for the CEO to achieve maximum benefit from the promise of e-business technology." Whiting identifies those policies as First, policy that escalates IT decision making to the strategic business level; secondly, policy that integrates e-business technology, as the key business driver, into the strategic business plan, and thirdly, policy that makes IT decision making the direct responsibility of the CEO/P&L level executive."

By making the use of e-business technology a key strategic business issue, CEOs can engage in the same rigorous analysis, planning, priority setting, decision making and budgeting that they do to ensure the success of other business initiatives to maximize business performance" Whiting explains.

E-BMC has made a study of the core e-business enablement components essential for CEOs to have the capacity to leverage technology to automate business processes, achieve cost savings and drive their business goals. This information serves as the foundation for the E-BMC E-Business Enablement Methodology which CEOs can use to guide the escalation of IT decision making to the strategic level, integrate e-business technology into their business plan and manage e-business capabilities at the CEO/P&L level.

Until CEOs take a serious interest in leveraging technology to drive their business interests, it is unlikely that their companies will realize the extraordinary power that can come from becoming e-business enabled" Whiting predicts. MIS decision makers generally lack the expertise in business to be able to identify where technology can generate impacts on business performance which tends to reduce the likelihood of real business impact until the CEO becomes seriously involved." he notes.

Dr. Whiting speculates that, the future for most businesses will be based on becoming e-business enabled, and the survival of many companies may depend on the ability of CEOs to find the answer to the question, How can I leverage technology to drive my business?"

In response to this need E-BMC has established the E-BMC E-Business Enablement Institute directed at the specific needs of the CEO. More information is available on the E-BMC web site at http://www.e-businessmanagement.com.

Contact: Dr. John T. Whiting, Managing Director/E-BMC
Contact Telephone: 973-764-0375
Contact E-Mail: john.whiting@e-businessmanagement.com

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