Big Minnow Announces First Customer Shipments of Selling Architect

Powerful Software Supports Most Critical Phase of Selling Process-Presenting to the Customer

Palo Alto, California (PRWEB) April 27, 2003 - Big Minnow announced today its first customer shipments of the Selling Architect software. On time. Feature rich. And already generating interest among corporate executives seeking to increase efficiency and productivity of their sales organizations.

"There are several software tools for customer management, sales reporting and marketing materials, but there is nothing like the Selling Architect," said Dennis McKnew, Big Minnow founder and CEO. "To paraphrase our first customers announcement to their field sales group, 'You sell innovative products. Now you have an innovative tool designed to support those selling efforts. "

Big Minnow bills the Selling Architect as an elegantly simple, yet powerful software tool that supports the most critical phase of the selling process-when the sales representative is presenting to the customer. A sales rep has moments to capture a customers mind share and seconds to explain a products value. The Selling Architect enables that process with ease, so a rep can focus on the business.

Typically Marketing departments labor to create a plethora of materials that convey company and product messages. But, what works for marketing does not work in real-world selling. Big Minnow has deep resources adept at transforming those marketing materials into viable, useful selling assets. The new assets are ported onto the Selling Architect platform and delivered to a field sales group in DVD format.

Launching the product to over 100 members of Nellcors field organization is underway and going smoothly. It takes minutes for an individual to load, launch and learn how to use the Selling Architect, making the training process as easy as 1,2,3.

We are completely happy with the results so far, but this is only the beginning for us," said McKnew. Weve initiated discussions with multiple new prospective corporate clients interested in the tool, as well as embarked on a product development path to keep the Selling Architect robust, fresh and most important-useful to a sales person."

About Big Minnow
Big Minnow is a deep product and services resource that champions companies of all sizes by showing them how to survive change, find predictable outcomes and grow. Big Minnows software product suite-The Selling Architect-transforms marketing materials into useful day-to-day selling tools. Big Minnows services provide expertise in business models, operational disciplines, brand development or an integrated mission of all three. Based in the heart of Californias Silicon Valley, Big Minnow thrives by exclusively selecting its portfolio clients. Visit the companys web site at www.bigminnow.com