2003 Promises to be a Banner Year for U.S. Broadband Adoption - Parks Associates latest research finds a notable increase in the number of U.S. households interested in upgrading to broadband service

Almost one-half of U.S. households now using a dial-up Internet connection are interested in upgrading to broadband during 2003 -- an increase of almost 50% over last year. According to Parks Associates latest report, Trends in U.S. Broadband Adoption, such a surge in consumer interest will likely prompt growth in service adoption.

Dallas, Texas (PRWEB) May 1, 2003 -half of U.S. households now using a dial-up Internet connection are interested in upgrading to broadband during 2003 -- an increase of almost 50% over last year. According to Parks Associates latest report, Trends in U.S. Broadband Adoption, such a surge in consumer interest will likely prompt growth in service adoption.

U.S. consumers are now more aware of the value of broadband," said Michael Greeson, senior analyst and director of broadband research for Parks Associates. But consumer demand for broadband will ultimately be tempered by accessibility to service, subscription costs, and the availability of meaningful content and services. In order to take advantage of this spike in interest, broadband service providers must continue to refine the consumer value proposition and try to avoid increasing the monthly price of high-speed connectivity."

Parks Associates latest broadband report, Trends in U.S. Broadband Adoption, provides a detailed update and analysis of the issues impacting the adoption of broadband service in consumer homes. The report features year-end 2002 subscription estimates for residential broadband service as well as an overview and discussion of value-added services such as digital telephony and home networking. Trends in U.S. Broadband Adoption also offers forecasts for U.S. residential broadband adoption through 2006.

For additional information about Parks Associates Trends in U.S. Broadband Adoption, please contact sales@parksassociates.com or call 972-490-1113.

About Parks Associates: Parks Associates is a market research and consulting firm that provides information and analysis on emerging residential, small office, and light commercial technologies. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions.

Its market expertise encompasses the full range of connected-home solutions, including home networks, digital entertainment, broadband and Internet services, and home systems. Parks Associates also hosts two industry events, Forum and CONNECTIONS (in partnership with the Consumer Electronics Association), each year. www.parksassociates.com.