Market Researcher Ashley Shomaker on How to Sell to Young Consumers

Learn from a leading Gen Y researcher about how to understand your target market.

KNOXVILLE, Tenn. (PRWEB) May 2, 2003 -- In a way, Ashley Shomaker is an interpreter. When marketers at Pepsi or Sprint PCS want to understand young consumers better, they turn to him for help. Shomakers Knoxville-based company, U30 Group, Inc., unearths the needs and preferences of the age group it is named after through consumer panel research. So, want to know which candy bar really rules among preschoolers? Heres the chance to ask.

Shomaker will speak at the May Luncheon hosted by the Knoxville Chapter of the American Marketing Association (KAMA) at Club LeConte. The event takes place on Wednesday, May 14th at 11:30 a.m. and is open to the public. If paid in advance, admission is $18 for members, $25 for guests and $14 for students. Admission at the door will be $2 extra for members and guests. Reservation deadline is Monday, May 12th at noon. Please make reservations online at www.kama.org or call (865) 539-1300.

Working with and for young people has been a constant throughout Shomakers career. Before he became the president and CEO of U30 Group, Inc., he held executive positions with LearningSoft Corporation, the Digital Entertainment Network and the Channel One Network. He currently serves on the Board of Trustees of the Webb School of Knoxville and has been a director of the CityKids Foundation in New York City.