Promocolor Provides New Marketing Approach

Innovative Marketing Firm is Launched

White Plains, New York (PRWEB) May 3, 2003 - Promocolor, a new type of marketing agency designed to reduce production costs while providing quality creative design has been announced by President Jim Fennell.

Promocolor, based in White Plains, New York, features a talented team of seasoned industry professionals from top firms who recognized the need for a new approach to marketing. Founding partner and President Jim Fennell has spent more than 20 years in the print and production side and has teamed up with the creative talents needed to provide a full service agency for clients looking for advertising, design, POP materials, promotions, print collateral and more.

Our approach is simple -- provide our clients with 'direct access purchasing power resulting in significant savings. We offer clients the creative expertise with the production know-how, traditionally outsourced from creative agencies which resulted in middlemen markups. By providing wholesale production costs, we eliminate added costs and can save clients up to 20% on jobs," states Jim Fennell.

The current economic downturn has had pronounced effects on the advertising and marketing community, particularly hard hit as staff and budgets are reduced. Despite this economic stagnation, businesses still need to market and promote to stay one step ahead of their competition. Promocolor can offer the cost savings needed to keep their marketing campaigns alive.

For more information regarding Promocolor, contact: Jim Fennell at 914-345-0600 ext.102 or jimf@promocolor.com.