Quaero Develops Advanced Marketing Data Mart Implemented by SunTrust

Quaero, a leading provider of Knowledge Driven Marketing services, today announced it has successfully built and deployed an advanced Marketing Data Mart for SunTrust Banks, Inc., one of the nation's largest commercial banking organizations.

Charlotte, NC (PRWEB) May 4, 2003 -- Quaero, a leading provider of Knowledge Driven Marketing services, today announced it has successfully built and deployed an advanced Marketing Data Mart for SunTrust Banks, Inc., one of the nation's largest commercial banking organizations.

The SunTrust Marketing Data Mart leverages advanced campaign management and business intelligence/reporting tools and consolidates data from across the company to help enhance customer service and strengthen client relationships.

Improving our information driven marketing is a priority for SunTrust," said Greg Holzwarth, SunTrusts Senior Vice President and Managing Director of Customer Information Management. We chose Quaero for this critical project because of their strong data warehousing background, extensive marketing knowledge and deep technical and analytical expertise in the financial services field."

According to Quaeros CEO and Founder, Dr. Naras Eechambadi, In highly competitive industries like financial services, companies must evolve quickly to meet changing market conditions and maintain customer focus. They must constantly refine and leverage customer information to enhance performance and ensure customer satisfaction. We are proud to have been selected by SunTrust to help them in this area and have been delighted to contribute to their success."

About Quaero
Quaero helps companies maximize their customer profitability through its marketing and technology services with development of Analytic CRM roadmaps, customer strategy, marketing process and organizational redesign, rapid data mart development, customer analytics, and campaign management implementations. Quaero helps companies in financial services, retail, publishing, and health care, develop long and profitable customer relationships. Clients include: Crate and Barrel, Johnson & Johnson, KeyBank, Readers Digest, Starwood Hotels and Resorts Worldwide, Wells Fargo, and SunTrust.

Quaero offers consulting, training and outsourced services, through its offices in New York, Boston, San Francisco, Atlanta, and Charlotte.

For more information, call 1-877-570-2199 ext 191, or visit the Quaero web site at http://www.quaero.com

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