Forbes.com Content Now Available Via Text Messages

Go to www.forbes.com/wireless to get todays most important business news sent right to your cell phone, powered by YellowPepper Inc.

NEW YORK (PRWEB) May 7, 2003 -- Forbes.com, home page for the worlds business leaders, today announced the launch of its Wireless Alerts" feature, using SMS text messaging technology powered by YellowPepper Inc.

Users can choose topic alerts to be sent to their cell phone as the news breaks. Topics include, but arent limited to, business, CEOs, technology, personal finance, sciences & medicine, international trade and lifestyle, among others.

Theres also a Business News Alerts" option, which sends users stories of global importance -- such as CEO resignations, bankruptcies, earnings warnings, and other news that may significantly affect the markets and/or ones portfolio.

The text messaging (SMS) alert system from YellowPepper Inc. enables us to provide our award-winning content to even more senior business decision makers," said Jim Spanfeller, president & CEO of Forbes.com. Receiving time-sensitive business information about a company or its management provides an edge that executives on-the-run need in todays marketplace."

"The launch of our Forbes.com alerts application illustrates the strength of text messaging in America," said Marc Theermann, CEO of YellowPepper Inc. Our platform enables companies to enhance the value of its content with permission-based, time-sensitive message-sending capabilities. YellowPeppers wireless messaging solution was designed to generate additional revenues, extend brand reach and increase operating efficiency for enterprises, third-party developers and carriers. Naturally, end users benefit by receiving intuitive messages that enable them to be informed and or entertained when on the go," added Theermann.

About YellowPepper
YellowPepper is a wireless solutions company that simplifies and accelerates the deployment of two-way interactive multi-user applications for existing mobile handsets. Its platform - which supports SMS and MMS and has BREW and Java extensions - has a complete set of easy to use backend integration options, and a graphical user interface. Enterprises, carriers and third party developers create valuable relationships with customers, vendors and employees using YellowPeppers communications technologies.

About Forbes.com
Forbes.com Inc. (www.forbes.com), home page for the worlds business leaders, is among the most trusted resources for senior business executives, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. The No. 1 business site on the Web, Forbes.com includes real-time original reporting; comprehensive company profiles; a wide array of interactive tools, calculators and databases; the annual Forbes Lists; the Forbes.com Video Network; a Lifestyle section and the complete online editions of Forbes magazines.

For more information, contact:

Debbie Weathers
Forbes.com
(212) 366-8848
dweathers@forbes.net

or

Phyllis@Yellowpepper.com
617-275-7210