ROCK AND ROLL HALL OF FAME AND MUSEUM ANNOUNCES THE GREATEST ALBUM COVERS THAT NEVER WERE" EXHIBIT

The Greatest Album Covers That Never Were is a two year traveling art exhibition that will travel to Cleveland, Los Angeles, Seattle, Memphis and Lafayette, LA.- from the Hall Of Fame to the Experience Music Project. One hundred name graphic and fine artists have used the album cover format to create fantasy record covers that cover various artistic formats and range in size from 12" X 12" to 4' X 4'.

FOR IMMEDIATE RELEASE

Contact: Todd Mesek                            
Rock and Roll Hall of Fame                        
and Museum                                                
216.515.1286                                                    
tmesek@rockhall.org                                

Contact: Michael Ochs    
Michael Ochs Archives
310-306-6111
michael@michaelochs.com

ROCK AND ROLL HALL OF FAME AND MUSEUM
ANNOUNCES THE GREATEST ALBUM COVERS THAT NEVER WERE" EXHIBIT

One hundred graphic and fine artists asked to create album art for their favorite recording artist

CLEVELAND (PRWEB) - The Rock and Roll Hall of Fame and Museum announces a new temporary exhibit, The Greatest Albums Covers That Never Were, featuring the artwork of established graphic and fine artists. The exhibit will open to the public on May 30, 2003 in the Ahmet M. Ertegun Exhibition Hall and run until September 28, 2003.

Conceived by music archivist Michael Ochs and fine artist Craig Butler, this project takes album cover art to a whole new level. One hundred established graphic and fine artists were approached to create the definitive album cover of their favorite recording artist. Each chose an iconic musical subject from the 1940s to the present and from the genres of rock, blues, jazz, country and soul music. The result is an original and highly creative collection of contemporary art.

The motto here at the Michael Ochs Archives has always been, there's no time like the past. So, my artist friend Craig Butler and I have created The Greatest Album Covers That Never Were exhibition to give today's artists the chance to enhance our musical past," said Michael Ochs. Author Kurt Vonnegut, musician Graham Nash, photographer William Claxton, artist Ralph Steadman and approximately ninety other working artists from all mediums have created fantasy album covers of their favorite recording artists. The best of these collected works will be showcased throughout the United States for two years, commencing at the Rock and Roll Hall of Fame and Museum
on May 30th of this year. Never before has such an assemblage of talent joined together to change the face of pop music, and there's no time like the present for such a facelift."

John Van Hamersveld (designer of the Beatles Magical Mystery Tour), hadnt done an album cover since 1984. He told the Los Angeles Times, The demise of the album cover via CD and the emphasis on MTV images ruined it for me. I havent done one in so long that Im taking pleasure in doing one in the larger format, which gives that dynamic of how people lived through that kind of singular image."

A selection of approximately 50 works comprise an exhibition that will open at the Rock and Roll Hall of Fame and Museum in May 2003 and then travel to U.S. museums, including Experience Music Project and the Memphis Brooks Museum of Art, through 2004. In addition, a richly illustrated catalogue with 100 full-color reproductions of the entire collection will be produced. For more information visit www.TheArtRocks.com.

The Rock and Roll Hall of Fame and Museum exists to educate its visitors, fans and scholars from around the world about the history and significance of rock and roll music. The Museum carries out this mission through its efforts to collect, preserve, exhibit and interpret this art form.

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