Point of purchase display firm in Southern California produces eye-POPing results

CYTYDEL Group, a Gardena, California company that specializes in producing eye-catching POP displays and specialized packaging, is garnering much attention in the cosmetics and personal care industry.

Until recently, CYTYDEL Plastics has gained a significant market share of the POP display business in the writing instruments industry, with such dedicated clients as Pentel, Sakura, Staedtler, and Sensa. Using efficient operations, superior customer service, ontime delivery, and competitve prices, CYTYDEL has made a name for itself and converted clients into long-term partners. "We have grown into a recognizable player in the pen industry," claimed Eric Kim, CYTYDEL'S director of marketing.

These days, pen displays are not the only thing on the collective minds of CYTYDEL's creative staff. With established clients such as Kiss, Dermalogica, Taberco and Sorme, CYTYDEL has also made significant strides in the cosmetics and personal care industry. Earlier this year, CYTYDEL completed a massive project with a division of L'Oreal, and is in talks to do an even larger project for the cosmetics giant for this year's holiday promotion. One key to CYTYDEL's recent success has been the HexBoxx, a unique multi-item packaging that acts as a POP display. "The HexBoxx continues to be a huge door opener for us," said Kim. "Even if it's not exactly what the client is looking for at that point in time, it gives them a glimpse of how creative we can be in helping them realize their POP and packaging objectives."

To see the HexBoxx and other creative designs for packaging and point of purchase displays, log on to www.cytydel.com.