DeVenture and N2PS sign on with Tortorella Design

Two companies have signed on with Tortorella Design, located in North Canton, Ohio, for the development of a variety of print projects. DeVenture Global Partners, located in West New York, New Jersey provides offshore business process outsourcing elvauation and management services for mid-sized companies. National Newspaper Placement Services (N2PS), located in Talahassee, FL, provides newspaper advertising placement services.

North Canton, OH (PRWEB) May 8, 2003 -- Two companies have signed on with Tortorella Design, located in North Canton, Ohio, for the development of a variety of print projects. DeVenture Global Partners, located in West New York, New Jersey provides offshore business process outsourcing elvauation and management services for mid-sized companies. National Newspaper Placement Services (N2PS), located in Talahassee, FL, provides newspaper advertising placement services.

DeVenture Global Partners, Inc.
"As a start up, DeVenture was in need of a mark and a stationary system to begin branding the company. In addition, a capabilities brochure was needed to work in concert with a PowerPoint presententation that was already in use," said Neil Tortorella, principal of Tortorella Design. The design process began with an interview to discuss the goals of the projects along with competitve research to gain an understanding of the market. A profile of the typical DeVenture prospect was developed and used as a benchmark for testing the designs. Out of several dozen rough concepts, 17 were selected for presentation. These were distilled down to three for further development from which the final design was selected.

"As a new enterprise, it was important not to box them in with a design that was too market specific. We elected to go with an abstract design that would enable DeVenture to expand or change its service offerings down the road as needed without having to redesign their logo. The three arcs represent the three facets of the business - the DeVenture client, DeVenture management and the offshore service provider, and point in toward the company name. The red/black combination was chosen to give a very subtle hint of Asia, which is a primary source of the business' service providers.

Mr. Tortorella added, "The eight-page, full-color capabilities brochure uses illustration as metaphors for the various services and offerings provided by DeVenture Global Partners. During the research phase, it was evident that the majority of competitors used photography on their sites and in their literature. We decided that "zigging" while the others "zagged" would provide a better positioning opportunity and create a contemporary image of the company."

National Newspaper Advertising Service
National Newspaper Placement Service (N2PS) is a division of the Florida Press Association and provides national and international newspaper ad placement for both client companies and advertising agencies. With an ad agency trade show looming, Russ Moore, Advertising Director for N2PS, contacted Tortorella Design to help reposition the group with a full color media kit, support literature and a logo redesign. N2PS has been using a two-color tri-fold media kit with several inserts to tell their story prospects. Mr. Moore, who had recently been brought on at the service, recognized that the current materials didn't acurately reflect the nature of N2PS and put them at a competitive disadvantage.

For the mark, Tortorella Design's research found that there was a good amount of equity in the design, so it was decided that a face-lift, rather than a complete re-design, was in order. To achieve this, Tortorella Design reworked the colors slightly, deepening the blue and making the "2" yellow with a slight drop shadow that helped to "kick it off the page" a bit. In addition, the "P" was modified to simulate fanned newspaper pages.

The media kit uses images of business people to reflect the service nature of N2PS along with directional arrows to feature various copy points and aid eye movement through the page. The inside back cover contains a glued pocket for inserts which can be printed on-demand at N2PS through their high quality color laser printer.

Tortorella Design also created business stationary, full page color advertisements and a two-color support brochure for the service.

Tortorella Design has produced effective, award-winning marketing communications for a variety of business-to-business focued clientele for over 15 years.

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