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WebtraffIQ release multi-measurement e-commerce reporting
WebtraffIQ release multi-measurement e-commerce reporting including CPC, CPA and CPS metrics
08 May 2003, London, UK
WebtraffIQ (http://www.webtraffiq.com) release multi-measurement e-commerce reporting
WebtraffIQ release multi-measurement e-commerce reporting including CPC, CPA and CPS metrics
WebtraffIQ (http://www.webtraffIQ.com) the web analytics agency has defined and delivered more robust multi-measurement e-commerce reporting for its range of clients. The reporting allows more efficient measurement of digital metrics includes hard, fast and simple information via measurement of campaigns and projects.
Clients can more effectively measure metrics such as Cost Per Click [CPC], Cost Per Acquisition [CPA] and Cost Per Sale [CPS] for activity using processes that feedback via the WebtraffIQ service. The service calls upon various technologies to deliver its accurate reporting including log files, client side java-scrip code, specified pixel code for banners, and affiliate and submit buttons.
The service measures the following core metrics, but is flexible and can be tailored to requirements quickly and easily.
The metrics:
- Cost per Click [CPC] for individual search engine keywords with easy internal settings, because of the volume of words and the varying individual costs per key word purchase.
- Cost Per Sale [CPS] for specific campaigns such as email newsletters and incentives, banner placements and affiliate partner links.
- Cost Per Acquisition [CPA] from viral marketing micro-sites, offline flyers, offline billboard poster advertising.
http://www.webtraffiq.com">WebtraffIQ continues to listen to 'the customer and develop features and processes in line with customer requests. In this case http://www.mp3.com">MP3.com Europe wanted to know how many registrations and sales were being made and from what sources. After consulting with http://www.mp3.com">MP3.com Europe about their external user traffic initiatives, Key Performance Indicators [KPIs] were defined.
Kevin Hutchinson, Chief Technical Officer at http://www.webtraffiq.com">WebtraffIQ explains, We are increasingly being asked to integrate our service with existing systems such as front-end presentation integration (e.g. XML, CMS), back-end database integration (e.g. ODBC, CRM). This is good news for web analytics firms as we are now being seen as the missing link between existing internal technologies and offline measurement and analysis. We expect this move to become more commonplace as more sophisticated agencies such as WebtraffIQ tie in internal systems with external technology sources.
Clients currently utilising the KPI analysis include http://www.mp3.com">MP3.com Europe and the Royal Chartered Institute of Surveyors [RICS], but it is it expected all http://www.webtraffiq.com">WebtraffIQ's clients will adopt this."
Marcos Richardson, European Director at http://www.webtraffiq.com">WebtraffIQ comments, The most significant trend and realisation from most of our customers, is the need for actionable information. Corporate clients expect http://www.webtraffiq.com">WebtraffIQ to integrate our products and services in with their own KPIs. This move is making our consultancy service more beneficial, as customers are now becoming even more aware of what it is they really want from their marketing and advertising initiatives and online presence.
The benefits of the additional metrics include monitoring return on investment [ROI] for marketing and advertising campaigns. Our clients now possess an even deeper understanding of customer usage and traffic levels from multiple sources. From this they obtain a clearer picture of website navigation and may tailor their website and marketing/advertising initiatives accordingly."
Anthony Broadhurst, European Marketing Manager at http://www.mp3.com">MP3.com Europe explains why it was crucial to them:
We have an international presence with over six global websites, so it is important for us to understand how different marketing for each site is performing. This enables us to benchmark for future services, marketing developments and initiatives we undertake exercising specific campaigns based on more insightful identification and reporting. The http://www.webtraffiq.com">WebtraffIQ CPC, CPA, CPS features are making all of our individual sites more accountable, and in return helping us run cost effective marketing campaigns."
----Notes to editors----
This press release in available in PDF, plain text and Word formats.
Photographs are available of Marcos Richardson, European Director of http://www.webtraffiq.com">WebtraffIQ
http://www.webtraffiq.com">About WebtraffIQ:
http://www.webtraffiq.com
http://www.webtraffiq.com">WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.
http://www.webtraffiq.com">WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
http://www.webtraffiq.com">WebtraffIQ's clients include: Business Link [Kent], Mando Group, MP3 Europe, Perceptor, Reuters, Sky One, Royal Chartered Institute of Surveyors [RICS] and Tiscali UK.
----Contact----
http://www.webtraffiq.com">WebtraffIQ:
Marcos Richardson, European Director
Email: mailto:webtraffiq@elementalpr.co.uk, http://www.webtraffiq.com">WebtraffIQ website http://www.webtraffiq.com
Telephone: +44 (0) 20 7681 0187
Address [UK Office]:
http://www.webtraffiq.com">WebtraffIQ http://www.webtraffiq.com, 44 Parkway, Camden, London NW1 7AH, UK
http://www.elementalpr.co.uk">Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: mailto:webtraffiq@elementalpr.co.uk,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, http://www.elementalpr.co.uk">Elemental PR website: http://www.elementalpr.co.uk
Address: 7 Goodge Place, London, W1T 4SF, UK
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