Industry Specific Websites Find Better Way to Monetize Traffic

Through SearchFeed.com's Private Label Feed Program, Webmasters can integrate paid keyword content while still maintaining the site's unique brand.

HILLSBOROUGH, NJ (PRWEB) May 9, 2003 -- Through such programs as Searchfeed.coms Private Label Feed (PLF), established Web sites with a focus in a specific industry are now able to earn additional revenue from existing traffic by integrating paid keyword content. As Internet advertising as a whole has decreased as a result of the down economy, paid keyword placement continually gains acceptance by advertisers and publishers alike. Using such programs as a PLF, publishers incorporate paid advertiser listings into their site through either keyword search or content channels.

Leveraging off a deeper inventory of paid advertisements, its almost like having a 'sales department marketing ad space for your Web site without the overhead of maintaining a sales team," states Bryan Brickley, Content Distribution Manager for Searchfeed.com. As one of the fastest growing adverting vehicles on the Web, paid keyword advertising allows Web publishers to maintain their sites own brand. Advertisers simply pay for targeted traffic on a per click basis as a visitor to a publishers Web site performs a search or selects a category-based link. When the visitor is redirected to the advertisers Web site, both the content provider and Publisher share in the revenue.

Industry specific Web sites partnered with Searchfeed.com and similar providers can offer their visitors access to additional resources and informational outlets while still maintaining their privacy and individuality. Advertisers generally receive targeted visitors that convert well. Some key points to consider are relevancy of results, depth and maturity of click values, and overall customer support provided to help integrate. As with most large providers of content, Searchfeed.coms ads are subject to evaluation by an editorial review team, ensuring relevancy of each paid listing and visitor satisfaction.

About Searchfeed.com
Searchfeed.com, a leader in contextual based marketing and content integration services, provides online advertisers with the most cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with more than 7,000 leading Web portals and regional Internet service providers, Searchfeed.com's advertising network exceeds more than six million queries daily. For more information about Searchfeed.com, visit www.Searchfeed.com.   

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