Reality Networks teams up with IBM to improve the Digital Workflow"

Reality Networks gains traction within the broadcast and entertainment industries.

Miami, Florida (PRWEB) May 14, 2003 - To ensure more reliable and cost effective management of media assets for customers in the Broadcast and Entertainment industries Reality Networks will team up with IBM to provide Managed Content Services" (MCS), a robust platform that integrates easily with existing traffic and program production systems. MCS provides a cost effective solution to the problems of gathering raw and finished content from its initial state and processing it through image analysis, digitization, proprietary data mining, categorization, archiving, and repurposing for immediate use. Reality Networks provides as added value disaster recovery and business continuity services that compliment MCS. The pending partnership between IBM and Reality Networks validates the need in the industry for an open system solution to the age old problem of dealing with massive quantities of video in multiple formats. MCS is affordable and an effective solution that facilitates broadcasters and entertainment companies the ability to develop a media market place with uncompromising security while providing improved accountability over all media assets.

Reality Networks Managed Content Services (MCS) delivers the needed reporting tools and audit trail for a dynamic approach at asset management with such functionality as the Content Container, Cuts only Editing, and Transcoding and Streaming on the Fly. MCS with its arsenal of tools will substantially contribute to lowering the costs of content production and distribution. Every authorized user of the system has at their fingertips a virtual VTR, Key Framing, and other important tools of the trade at any standard computer station.

Reality Networks will work with IBM who will provide the heart and soul of the MCS engine (hard disk storage devices, servers, and other technology). The distributed file system and servers on which they will operate will be based on IBM technology. The core of our system must run smoothly and be 100% reliable for our business model to succeed. For this reason we have turned to big blue to help us with this task" says Joshua Mann, Chief Technical Officer of Reality Networks. MCS will be handling terabytes and terabytes of video continuously and must keep up with the customers demands. IBMs GPFS file system was designed with this specific objective in mind. Furthermore, MCSs interoperability with existing analogue and digital formats from other companies makes it easy to integrate and help mitigate broadcast or content distribution interruptions."

The broadcast industry is constantly challenged by the cost and complexities of handling its content," states Mr. Jose Luis Gonzalez, Reality Networks Chairman & CEO. We are delighted to team up with IBM. Together we will continue to develop a better way to handle the digital workflow and help our customers achieve a faster Return on Investment by implementing MCS."

About Reality Networks, Inc.
Reality Networks, Inc., offers complete solutions for enabling continuous broadcast. Based in Miami Florida, the company is a leading provider of management content services and disaster recovery for the broadcast, film and e-learning industries. Reality Networks offers a comprehensive list of services that address needs like digitizing, media management, and distribution service offerings. Services encompass gathering raw and finished content from its initial state and processing it through image analysis, proprietary data mining, digitization, categorization, archiving, and repurposing for immediate use. Delivering both an innovative and valuable technology to the broadcast and entertainment industries, Reality Networks won the National Association of Broadcasters (NAB) 2003 AIM award for Technology Innovation. Reality Networks provides added value by reducing operating expense and increasing revenue through the use of its Virtual Channel (patent pending) technology. www.realitynetworksinc.com

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