Strepsils Pain Relief", Countrys First Lozenges For Painful Sore Throat launched in India by BPHL

Strepsils, worlds most popular and renowned brand in the throat care category has introduced a new variant Strepsils Pain Relief" in India.

Mumbai, May 14,2003: Strepsils, worlds most popular and renowned brand in the throat care category has introduced a new variant Strepsils Pain Relief" in India. Launched by Boots Piramal Healthcare Pvt. Ltd, this is the countrys first product for a painful sore throat.

The Strepsils Pain Relief has Hexylresorcinol formulation that gives effective relief from painful sore throat. Hexylresorcinol, the active ingredient, is an antiseptic, which combats the bacteria, that causes sore throat conditions. It also has a mild local anesthetic action, which brings relief from pain and discomfort.
The Painful Sore throat is a condition of inflammation of the pharynx. The symptoms of this condition include difficulty in swallowing, hoarse voice, redness & swelling in the throat etc. This condition can be further aggravated by cigarette smoke, polluted environment or simply straining your voice.
Strepsils Pain Relief is available in a pack of 8 lozenges with the flavour of Blackcurrant. It comes in a unique blister strip secured in an easy to use, Zip Lock Pouch, which is sleekly designed in attractive colors.

Strepsils is a well-known 40--year-old global brand for throat remedies with market leadership position in almost all the 110 countries that it operates in. It was launched in India in 1963 as a medicated throat lozenge. From then on the product basket of this market leader include Strepsils Lozenges -- Regular, Orange, Lemon, Ginger lemon, Menthol, Tulsi, Adrak and Strepsils Cough Fighter, a natural herbal cough syrup.

BPHL is a joint venture between Boots Healthcare International and Nicholas Piramal India Ltd formed to develop and market consumer healthcare products in India. BPHL is a specialist OTC company marketing healthcare brands like Strepsils (throat care), Clearasil and Lacto Calamine (Skin care), Saridon (Analgesics), Polycrol (digestive) and Sweetex and Icy (sweetners and candies).

For further information please contact Priyank / Rimmi
@ Imprimis Life on 2438 0264 / 2432 8932