Why Search Engine Rankings are NOT Important
Online businesses should get over the current obsession with high search engine rankings according to Michael Pedone, CEO of the web site optimization service eTrafficJams.com. He says getting high rankings wont increase your sales if youre using the wrong keywords. Instead, his SEO service finds the precise keyword phrases that hone in on highly-targeted traffic thats looking for exactly what you sell.
(PRWEB) May 17, 2003 -- There are a lot of misconceptions running rampant in the web site optimization business, none of them as widespread as the belief that higher search engine rankings will automatically lead to more sales.
Michael Pedone, founder and CEO of eTrafficJams.com, a www.etrafficjams.com web site optimization service, wants web entrepreneurs to know that attaining a higher search engine rankings wont necessarily improve their sales if the wrong keyword phrases have been used.
For example, consider a web site that specializes in high-quality, all-natural dog foods. If the site is optimized for vague keyword phrases like dog food" or dog products", it may get a lot of traffic but it wont be the kind of highly-targeted traffic thats looking for their product.
Instead, they might get the bargain hunters who dont want to shell out for high quality pet food and who will leave without buying.
What they should be selecting are much more specific keyword phrases such as all-natural dog food", to attract their desired market.
Web Entrepreneurs Hoodwinked"
Pedone says, Many web entrepreneurs are being hoodwinked into paying SEO firms a lot of money to optimize their sites in pursuit of high search engine placement for keyword phrases that are not necessarily "cash cow" terms'.
Instead, eTrafficJams.com digs and digs until we uncover the precise keyword phrases that, once weve optimized them correctly, have the power to generate not only high rankings and targeted traffic, but sales as well."
Pedone invites online business owners to contact eTrafficJams.com for a free keyword research analysis (www.etrafficjams.com/keyword-analysis.htm). He says this is the best way to find out where the weak points are in their SEO strategy and how to improve their rankings AND sales.
For more information, visit www.eTrafficJams.com
To request an interview, please contact Michael Pedone at 877-785-9977 or contact us here: www.etrafficjams.com/contactus.htm
###
|
