Alan Barzman has just written THE book on Radio Commercials For any advertiser, being on the radio means people will hear their commercial. It doesnt necessarily mean theyll listen to it." Alan Barzman

Hearing Voices is a newly published book that takes an amusing, insightful and critical look at the business of making effective radio advertising.

Los Angeles (PRWEB) May 19, 2003 - Written by Alan Barzman (Barz Radio), - Hearing Voices: Creating, Voicing & Producing Great Radio Commercials, is the newly published book that takes an amusing, insightful and critical look at the business of making effective radio advertising.

"Hearing Voices is the most masterful tell-all on the details of effective radio production I have yet encountered..." exclaims Dick Orkin of Dick Orkins Famous Radio Ranch in his upcoming column in Radio Ink magazine, Its truthfulness so knocked my socks off, I decided to urge every advertiser and agency, producer and director...to get a copy." A glowing testament, especially considering Dick Orkin is one of Alan Barzmans major competitors.

Alan Barzman has devoted his career in advertising exclusively to the making of humorous and creative radio commercials. He is best known for his voice work in numerous commercials, most notably as the voice who prompted the Energizer Bunny to keep going and going..." Among the many broadcast and advertising awards he has received, is the prestigious Radio Advertising Bureaus Orson Welles Award for Creative Excellence.

When asked what motivated him to write this book, Mr. Barzman replied, Hopefully to inspire and encourage more advertisers to make a more creative use of the medium of radio. He continued, Radio has a heart and lungs of its own. Too many radio spots are either an audio clone of a TV commercial or a copy-point clone of a print ad. Hearing Voices focuses on what it takes to produce radio advertising that the listener will not just hear but listen to."

Whether you work in advertising, media, are a student or are simply interested in advertising, you will find Hearing Voices to be an informative and delightful read. Hearing Voices can be ordered at bookstores for a suggested retail price of $19.95. It is also available online at Amazon.com.