Ventus Launches eMarketing Line of Business to Help Financial Institutions Improve Customer Retention and Cross-sell Opportunities

Designed specifically for financial institutions, the Ventus eMarketing solution set helps organizations create relationship-focused eMail campaigns and avoid some of the common pitfalls of eMail marketing.

Los Angeles, California (PRWEB) May 17, 2003 --- Ventus Solutions, a strategy and technology solution provider focused on helping financial services firms become customer-centric, today announced the availability of its eMail Marketing Workshop, Outsourced eMail Marketing, Customer eMail Roundup, and eMail QuickCampaign solutions for financial services organizations. This eMarketing line of business will help banks, credit unions and lenders transition from a product-centric to a relationship-centric organization and to capitalize on a highly effective communication channel.

Financial services companies have traditionally been very cautious about entering the world of eMail Marketing. However, our experience with our clients has shown that with our structured approach this is a very effective and welcome channel of communication with an organizations existing customer base," stated Ventus President Nick Yarymovych. Additionally, Mr. Yarymovych has observed that the key to successful eMail Marketing is in the planning details. The fact that getting into this new communications medium seems simple is a danger in disguise. A poorly planned and structured eMail Marketing campaign can easily create more problems and headaches than anticipated," he added.
The Ventus eMarketing business line includes the following offerings for financial services organizations:

     •eMail Marketing Workshop -- educates clients on building a high-impact eMail Marketing channel through an intense, expert-driven, one day workshop.

     •Outsourced eMail Marketing -- enables financial services firms to quickly and economically establish a customized eMail Marketing channel through Ventus resources and best of breed hosted eMail Marketing engines.

     •Customer eMail Roundup - helps design and implement a traditional marketing campaign to acquire and update existing customer eMail addresses.

     •eMail QuickCampaign -- offers Ventus eMail Marketing expert support during the first few eMail campaigns to quickly identify and engage customers with personalized eMail communications, while cross-sell products and services.

These key eMarketing offerings have helped several Ventus clients already. Specifically, SAFE Credit Union participated in the Ventus eMail Marketing Workshop in an effort to better understand the critical elements needed to run a winning eMail marketing campaign. Ventus eMarketing consultants provided SAFE Credit Union with an actual eMail campaign development that measured, tracked, and analyzed SAFEs client needs and expectations. The eMail Marketing Workshop exceeded our expectations. Im thrilled with the value Ventus provided SAFE Credit Union and my marketing team," stated Faith Galati, VP of Marketing at SAFE. Additionally, Ventus helped SAFE Credit Union:

     •Design the eMail campaign offer development & message creation of actual campaigns.

     •Identify strategies to clearly measure, track and analyze the results of SAFEs eMail marketing campaigns and initiatives.
   
     •Provide effective strategies to integrate eMail into SAFEs existing marketing mix.

The Ventus eMarketing line of business provides organizations like SAFE Credit Union with many valuable tools that will assist financial services companies improve customer retention and cross-sell opportunities while maximizing their return on marketing investment.

About Ventus Solutions
Ventus Solutions is a strategy and technology solution provider focused on the customer-facing needs of financial services organizations.
Ventus Solutions has helped many financial services firms transform into customer-centric organizations. Ventus has an experienced team of consultants with the deep financial services expertise necessary to design and execute effective customer relationship strategies and implement best of breed technology solutions for retail banks, credit unions and lenders. More information about Ventus Solutions can be found at http://www.ventussolutions.com

About SAFE Credit Union
SAFE Credit Union, one of the largest credit unions in California, consistently strives to offer superior financial services to its members. Safe Credit Union, serving the six counties in the Sacramento region, manages nearly $1 billion in assets while boasting over 100,000 members.