BizCrafter Corporation Releases Version 3.5 of Its Award-Winning Online Store Builder Software.

BizCrafter Corporation, one of the worlds leading developers of solutions for smart eBusiness, today announced the release of version 3.5 of its award-winning Online Store Builder eCommerce software. A single, cohesive system for small to large-scale stores, Online Store Builder is the ultimate E-commerce solution to build, customize, manage and promote a successful online store on the Internet. Built on ColdFusion, the premier E-commerce system offers a wealth of visual tools and pre-built services, and supports industry-leading merchant payment gateways. It empowers system administrators, web hosting provides, ASPs, developers, site designers, business managers, and site affiliates to do what they do best - offer competitive e-services, build e-commerce sites and operate successful e-businesses.

Westlake Village, CA (PRWEB) May 17, 2003 -- BizCrafter Corporation, one of the worlds leading developers of solutions for smart eBusiness, today announced the release of version 3.5 of its award-winning Online Store Builder eCommerce software. This is the first release since BizCrafter purchased the assets of Simi Valley, California based Visual Trends Development, Inc. in January of 2002.

Online Store Builder 3.5 (OSB for short) is specifically optimized to allow creation, management and full customization of an online store from any network computer in the world. OSBs rich feature set gives companies the power to integrate and customize a superb eCommerce addition to an existing web site. Most importantly, a business or an individual will be able to sell products online using a shopping cart, and keep track of relevant information about inventory, suppliers, customers, orders, affiliates, sales, users and actions. A Help description is provided for each part of the store explaining in detail how to configure it. In addition, an easy Online Wizard allows quick set up of the entire store in just a few easy steps.

Online Store Builder distinguishes itself as a one-of-a-kind tool for easily creating and managing online stores, and malls with features that allow administration of every industry standard eCommerce element. A powerful store administration provides effortless control of such enterprise attributes such as look and feel, merchandising, order management, customer profiling, e-mail campaigns, reporting and role based security. New in the latest version are professionally designed industry templates that can be applied to a store with a click of a button, as well as flexibly customized rather easily. Advanced merchandising and catalog-building tools allow the end user to create a state of the art product catalog that looks and interacts like the best and most popular online stores such as Amazon, Buy.com, Half.com, 1-800-Flowers.com, Yahoo Shopping, etc.

This eagerly anticipated edition marks BizCrafters continued dominance in the field of turnkey web-based eCommerce system solutions, as the product unveiling introduces an incomparable feature set unmatched by either competitive solutions or previous versions of the product.

Online Store Builder 3.5 reveals a set of advanced utilities that automate many important business processes such as inventory replenishment, order settlement, tracking and reporting, integration with accounting, ERP and third party software systems, supplier purchasing and shipping, as well as auto-updating of product information, pricing, customer profiles, and other elements.

Important new aspects of the software are its flexibility to customize an individual store not only from a look and feel perspective but also to deliver business intelligence capabilities such as personalization. Individual shoppers at a store can choose to place cool products in a wish list for future use, save and retrieve old shopping cart contents, purchase and use gift certificates, store multiple shipping addresses and much more. With this covered administrators can better track the overall performance of the store and its products as well as more efficiently track and target new and existing customers to maximize sales.

Online Store Builder 3.5 is fully functional and tightly integrated with the latest release of Macromedias ColdFusion MX Application Server. This MX technology allows clientele to use a more stable, robust and faster server base in conjunction with OSB. In addition, Online Store Builder 3.5 is compliant with the latest Authorize.NET AIM integration, which is the newest transaction processing methodology provided by Authorize.Net This new technology allows for increased security for processing transactions online.
New taxation features were added to give users the ability to control the taxation properties for individual customers based on billing address, shipping address or tax exempt status. And finally, the most requested of features was the WYSIWYG Editing Plug-in. This feature gives administrators of the product control over the look and feel of many store elements requiring HTML-like description, such as products, e-mail messages, store messages. Consequently, this feature allows users to take advantage of a more user-friendly data input tool for catalog management, merchandising and marketing.

For an enjoyable overview of the power of Online Store Builder 3.5, visit our corporate site at http://www.bizcraftercorp.com or take a tour of the Online Store Builder 3.5 release at http://www.onlinestorebuilder.com

To purchase Online Store Builder 3.5, go to http://bizcraftercorp.com/showitem.cfm/Category/2