Napa Valley Winemakers Honored Twice for Innovative Packaging Design

DeSante Wines 2001 Sauvignon Blanc bottle recently earned a prestigious bronze District ADDY® Award in the Packaging, Single Unit category. Developed by Napa-based print + interactive design agency designTHIS!, the design also won a Bay Area silver award.

NAPA -- May 19, 2003 -- DeSante Wines 2001 Sauvignon Blanc bottle recently earned a prestigious bronze District ADDY® Award in the Packaging, Single Unit category. Developed by Napa-based print + interactive design agency designTHIS!, the design also won a Bay Area silver award.

This design and advertising competition is "conducted annually by the American Advertising Federation (AAF). The ADDY Awards Competition is the industrys largest and most representative competition for creative excellence."

Delighted that their work has been chosen for this honor, DeSante Wines believes the commitment designTHIS! makes to "resisting the usual" is a strategy thats paying off: the "fresh, fragrant, elegant and flavorful" image is brought to life with spring green and sunny yellow mustard blooms. Theres nothing like it on the shelves, and it works. Thus far, the winning identity successfully graces their stationery system, packaging, and website.

"The objective was to capture the flavor and the spirit of the wine so that wine buyers know what to expect before they even open the bottle. designTHIS! successfully delivered," notes Katharine DeSante, owner/partner of DeSante Wines. "The hand illustrations and color choices really hit the mark with our audience."

DeSante Wines is "a marriage of flavor and elegance", cultivated with a strong sense of family. The 2001 Sauvignon Blanc embodies the DeSante Wines vision of "a wine that we hope will be enjoyed amongst friends, on a warm summers evening, telling stories and sharing dreams." The success of their Sauvignon Blanc led to the development of two additional wines, the 2002 Sauvignon Blanc and the 2001 Calder Red.

To learn more about DeSante Wines and its creators, visit www.desantewines.com

designTHIS!, LLC, provides comprehensive, targeted print + interactive design to diverse clients, coast to coast. Established in 1997 by principals Kim Shaeffer and Amy Predmore, the Napa (CA) firms philosophy is simple:
Build brands. Resist the usual. Its what we do.

To learn more about designTHIS!, please contact Leslie P. Stock, Communications:
707 252 9425 or leslie@designthis.com.

###