A world first - ePublications that have brains!

DNAML continues to lead innovation in the field of electronic publishing with the release of version 3 of its flagship DeskTopAuthor package based on the DigitalWebBook (DWB) format. • Easy-to-use and inexpensive software • Creates 3D page-turning electronic documents, tiny in file size • World-first internal calculation engine that enables Direct Response from viewers

Practical, intuitive innovation

The inexpensive and easy-to-use software package produces documents of small file size that may be easily emailed, made downloadable from a website or distributed on CD (or floppy disk).

DigitalWebBooks (DWBs) are packaged either as .EXE files, that can be viewed on PCs (Windows 95-XP) without a reader, or as .DNL files, that require the installation of a small reader (this is 154kb in size and may be downloaded from the following link -- www.digitalwebbooks.com/plugin).

Users viewing DWBs, navigate between pages rather like a physical book, using a simple point and click method. Index links enable quick access to others pages within the documents, while links to email and to websites, encourage further viewer interactivity.

Examples of DWBs may be downloaded from the following link -- www.desktopauthor.com/samples

Zero programming experience is assumed and authors with little PC experience and can get started quickly with in-built templates and buttons. Fast production of professional looking documents is assisted by intuitive editing tools within the software. In addition to extensive help resources within the package, users can further rely on technical support via email.

The following tutorials may be downloaded in DWB format from www.desktopauthor.com:

•   Introduction to DeskTopAuthor
•   Creating a Test with DeskTopAuthor

Any type of document can be created to suit requirement -- photo albums, eBooks, eBrochures, presentations, corporate profiles, manuals and more....

Brains Inside!

The newly released forms feature acts like a "brain" within a document. Authors can embed direct response items within their DWBs by either requesting users to enter information (using input fields) or select from a number of set responses (from drop-down menus, tick boxes and multi-selection boxes).

This information may be evaluated from within the document, providing the user with a "result" that may be reviewed and sent to the author via email or to a database at the click of a button.

The unique part is that a company can engage a customer from their inbox or desktop rather than via a website; it's like traditional direct marketing but with the benefit of electronic delivery.

Some applications that we have thought of are as follows:

•   Questionnaires, tests, quizzes
•   Entry forms
•   Application forms
•   Enquiry forms
•   Booking forms
•   Customer feedback forms
•   Subscription forms
•   Membership forms
•   Surveys
•   Competitions

Other new features

Apart from the introduction of Eazy-Forms, DeskTopAuthor now has:

•   New User Interface -- simplified, easy navigation
•   In-built templates -- to get the author started quickly
•   In-built buttons -- to help with simple page construction
•   Full screen background option -- for uninterrupted viewing of documents
•   Image preview pane -- to enable quick previewing and selection of images
•   Multi-selection feature -- to assist with efficient page layout and manipulation
•   Disable feature for Print and SendMail facilities -- helps further protect content

Savings and revenue generation?

Savings are made on print and distribution costs associated with traditional media and publishers may choose to allow the documents to circulate freely (and be simply passed on by users with no expenditure on advertising) or to restrict distribution using a Digital Rights Management (DRM) solution called eBookWrap (visit www.eBook.com for further information). The latter also has the benefit of enabling publishers to charge users for the delivery of content, hence enabling revenue-generation.

Product price and availability

DeskTopAuthor 3 is available as from the DNAML website and costs approximately USD99.00 / Australian$195.00 per single machine license (please contact us for US retail details). For more information or to download a Trial version of DeskTopAuthor, please visit www.desktopauthor.com.

Recommended system requirements for DeskTop Author include: Windows 98/2000/ME/XP, 32 MB RAM, Pentium class processor, and 4 MB free hard drive space.

About DNAML

In operation since 1999 and based in Fox Studios Sydney, Australia, DNAML Pty Limited, continues to lead innovation in the field of electronic publishing with its flagship DeskTopAuthor package based on the DigitalWebBook format. Building on exponential growth in its customer base and widespread acceptance of the 3D page-turning document format in 2002, DNAML is releasing the next generation of the software that incorporates major new features together with improved performance. For further information please visit www.desktopauthor.com or contact:

Contact for Media

Richard Springhall
Fox Studios Australia   
Moore Park,
NSW 1363

richard@dnaml.com

Tel: +61 2 8353 3680
Fax: +61 2 8353 3683