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All Press Releases for May 22, 2003 Subscribe to this News Feed    
 

TWEEZERMAN ADDS FAST LASH TO PRODUCT OFFERINGS

Founded in 1980, Tweezerman is the worlds premier beauty and personal care company. With its award winning Slant Tweezers, and an incomparable collection of patented, innovative personal care products, Tweezerman tools have consistently been the choice of beauty professionals, celebrities and renowned make-up artists.

Port Washington, NY -- Tweezerman, a leading manufacturer of personal care products, has expanded its product offerings by acquiring the exclusive distribution rights to Fast Lash, false eyelash effects in a tube."

As Tweezerman expands its cosmetics offerings, we are constantly on the search for items worthy of the Tweezerman name," explains Art Malen, director of marketing. We were impressed with Fast Lash, and feel it is an ideal item to add to our burgeoning cosmetics outreach."

Fast Lash is a white polyester fiber that adheres to lashes with the help of mascara. It creates a false eyelash look without the hassle of applying false eyelashes. And unlike false eyelashes, Fast Lash offers a more natural look by enhancing each individual lash.

To use: simply apply mascara, then Fast Lash on just the tips of lashes and then an additional coat of mascara. Dramatically longer and thicker lashes are achieved instantly. Tip: Use Tweezermans Folding ILashcomb to separate lashes and remove any clumps. SRP: $5.50.

Fast Lash has a suggested retail price of $14 and is available by visiting www.tweezerman.com or by calling 1-888-NIPPERS.

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Jeanine Boiko, Director of PR
Tweezerman
516-676-7772 x 110
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