B:COMPLEX Creative Helps GUARD Against Antibiotic Resistance

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Creative agency launches web site for Georgia public health campaign

Alpharetta, GA-based creative agency B:COMPLEX Creative, along with The GUARD Coalition (Georgia United against Antibiotic Resistant Disease), today announced the launch of GUARD’s new website. GUARD is a Coalition of medical societies, managed care organizations, consumer groups and the Georgia Department of Human Resources Division of Public Health. Its goal is to change consumer awareness, understanding and behavior regarding the appropriate use of antibiotics and to optimize antibiotics prescribing practices by physicians.

The new site, which can be found at http://www.guard-ga.org, is set up for ease of navigation and for use by four separate communities – medical professionals, adults, parents, and childcare/educational facilities. It contains relevant, pertinent information including advice for physicians whose patients demand unnecessary antibiotics as well as educational information for the general public about the dangers of antibiotic overuse. The GUARD web site also has a section for schools and child care facilities. Teachers and other childcare providers can take an on-line training session on communicable diseases and appropriate antibiotic use, or sign up for in-person training with GUARD.

Heather Kotler, Program Director of the GUARD Coalition talked about the site’s creation. "It was a pleasure working with B:COMPLEX Creative on the development of the GUARD Coalition website. They were able to create an effective design for four different audiences while maintaining a cohesive graphical identity. The professionals at B:COMPLEX Creative are full of ideas and imagination and this is evident in all of the work that they do."

B:COMPLEX Creative founder Benjy Rose explained “We always work with our clients as team members, and this was no exception; it was a challenge to create an informational site that would be relevant and interesting to four distinct audience groups, but working closely with GUARD, we provided them a site that is rich with content, including scientific data and medical studies, but also one that is easy to navigate and interesting to the layperson.”

B:COMPLEX Creative Director Scott Barker added “This is just our first step in getting GUARD out to the public. We’re building posters, brochures, physician handouts and more, to provide a unified graphic identity which will help the organization get their message out in a consistent manner.”

B:COMPLEX Creative, LLC is a full-service creative agency specializing in Corporate Identity, Web Design and Development, Marketing Collateral Materials, Corporate Presentations, and DVD/CD-ROM Production. Contact Benjy Rose at 770-475-1792 or visit http://www.BCOMPLEXCreative.com.

For more information about GUARD, visit the site at http://www.guard-ga.org.

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