Content Management Technology Breakthrough Solution Allows Secretary to Update Corporate Web Site; Metaverse Solves $100,000 problem for less than $5 a day

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An early-stage company based on technologies developed by ex-Merrill Lynch developers dramatically reduces the time and complexity required to update content on web sites. Dubbed Metaverse Content Server, the .NET solution dramatically simplifies web site content update chores, offloading the effort from pure web developers to content creators...

An early-stage company based on technologies developed by ex-Merrill Lynch developers dramatically reduces the time and complexity required to update content on web sites. Dubbed Metaverse Content Server, the .NET solution dramatically simplifies web site content update chores, offloading the effort from pure web developers to content creators (writers, publishers, graphic design, PR and legal folks) within the enterprise. The simplicity of the Microsoft .NET solution also dramatically reduces the costs to deploy and operate the software.

"Managing the tens of thousands of pages necessary to keep Merrill Lynch alive and current was a monumental task" says CEO Douglas Kerwin. "In the process, we had to deal with extremely expensive and cumbersome solutions that took many months to implement. In developing the Metaverse solutions, we knew we had something when we could give the password to a neophyte web user, and they were making web site updates and content changes within the hour".

Metaverse technology is deployed as browser-based software, also referred to as an Application Service Provider (ASP). Designed as a "net-native" solution from the ground-up makes the software extremely robust in handling any internet related content management chore. There are no cumbersome workarounds or translations necessary to get content to and from the client web site. This is in stark contrast to solutions that are really desktop or server applications that are modified to work with the internet.

"We’ve been building net-native solutions for years now. All of our core team are steeped in internet technologies and solutions" comments Mr. Kerwin. "And coming from the financial services industry, we have reliability as an inherent part of our solutions. You can’t have (stock) market data and mutual fund information lagging or being translated wrong with a company like Merrill. So we developed Metaverse solutions to solve our problems, which we found to be common problems in most industries that have migrated to the web".

Starting at only $65 per month (Metaverse Small Business Edition, single seat), the application scales to handle hundreds of seats and tens of thousands of pages in the enterprise, over multiple locations. Corporate clients should contact the company directly for specifics of costs and implementation.

ExitPath Corporation is a Southern California consultancy and product developer focused on accelerating the growth of early-stage companies through increased revenue generation and reducing time-to-market of products and services. The company operates primarily within the TechCoast region (Santa Barbara to San Diego), with additional offices in Portland, Oregon. The company can be reached online at http://www.exitpath.com.

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Mark Effinger
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