MADACY KIDS ANNOUNCES LICENSING PARTNERSHIP WITH BINNEY & SMITH, THE CRAYOLA® COMPANY"

Initial Title in the Launch, Crayola Music Box, Collection of 50 Brand-New Children's Favorites on Two CDs.

Toronto, Canada (PRWEB) May 23, 2003 -- Madacy Kids announces a new licensing partnership with Binney & Smith, the Crayola Company, to produce and market childrens audio products under the Crayola brand name. This partnership promises to deliver exciting new music CDs designed to strike a chord with kids, at an affordable price sure to appeal to value-conscious parents.

The initial release, Crayola Music Box, is a fun new way for children ages 2 - 6 to express their creativity through music. This 50-song collection on two CDs is packaged with a sing-along lyric book, a 50-page coloring book with illustrations related to the song themes, and a free eight-pack of Crayola crayons.

Marketing plans include co-op advertising, merchandisers, POP materials and samplers for
in-store play. Available at retailers nationwide May 27, 2003, the suggested retail price for Crayola Music Box will be $9.98 in the U.S. and $14.98 in Canada.

The CDs feature exciting new renditions of childrens favorites with a variety of musical styles, including a spicy calypso Baa-Baa Black Sheep," a rousing country hoedown version of Do Your Ears Hang Low?," an Arabian flavored Alice the Camel," and many more musical surprises, including the catchy Color My World Crayola" song. With the vocal talents of the Countdown Kids, numerous song selections and creative musical arrangements, the lively Crayola Music Box will appeal to the entire family.

We welcome the opportunity to be associated with Crayola, one of the best known consumer brands in the world," said Sandy Gardner, VP Sales & Marketing, Madacy Kids. Our new recordings will reflect the quality, creativity and entertainment standards associated with Crayola for the past 100 years."

Madacy Kids will release four new separate Crayola music CDs July 8: Animal Songs," Silly Songs," Storybook Favorites," and Toddler Songs." Two new Christmas CDs, Kids Christmas Carols" and Kids Christmas Favorites," will be released August 5. Madacy Kids Crayola music CDs will all feature lyrics, activity pages and links to the Crayola.com website for more exciting fun!

With schools of true-blue fans, brand name recognition by nearly everyone and an emotional connection with consumers spanning five generations, Binney & Smith, the Crayola Company," is celebrating the 100th birthday of one of North Americas best-known brands. Since 1903, when the first box of eight Crayola crayons was introduced in schools nationwide, the brand has become a cultural icon and symbol of childhood that has stood the test of time.

Madacy Kids is the home for all childrens audio, video and DVD products distributed by Madacy Entertainment Group. Madacy Entertainment Group is a full-service entertainment company, ranked as the number one independently distributed label in North America. Headquartered in Montreal, the company licenses, markets and distributes music, video, DVD and customized corporate entertainment premiums through its offices throughout North America, Europe and Latin America.

For more information about Madacy Kids products please visit www.madacy.com or call toll free 1-800-784-0991.

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Press Information:
Andrea Blain
Andrea Blain Public Relations
9750 Crawford Ave., Skokie, IL 60076
847-933-9884 phone
847-673-5836 fax
ablain@aol.com