DataFlux® Customer Advisory Board to promote awareness of Data Management

Board to focus on data management issues and trends

CARY, N.C. (PRWEB) May 27, 2003 - DataFlux Corporation, a SAS Company and leading provider of data management solutions that increase the consistency, accuracy and reliability of enterprise data assets, today announced the findings from the first meeting of the DataFlux Customer Advisory Board (CAB).

The DataFlux CAB is comprised of senior IT and Business professionals from both customer and partner organizations. Companies represented include Lexis Nexis, PACCAR, FDIC, Center for Data Quality, Cintas, ChoicePoint, Dun & Bradstreet Marketing Solutions, PricewaterhouseCoopers, Siperian, Innovative Consulting, iORMYX, SAS and Fairfax County Government. The CAB defined its role as a 'think tank where the members will discuss the data management industry, trends and issues; identify the common customer direction and needs; and provide product enhancement recommendations to DataFlux that will have a direct impact on future releases of DataFlux solutions.

Ken Hoang, CAB chairman and founder/CTO of Siperian noted a common industry trend, saying, Organizations today tend to operate as process driven lines of business. Yet, strategic corporate decisions need to be based on enterprise wide procedures. As a result, data management problems to integrate an organization are not easy to fix. Companies must understand that strategic decision making all starts with the consistency, accuracy and reliability of their data."

Tony Fisher, DataFlux president and general manager said that DataFlux is committed to providing continuous two-way communications with the Customer Advisory Board and to receiving their input on how the company is perceived. This input will be invaluable to DataFlux as we make decisions about the direction of our products and our company. Ideas and continuous feedback from the Customer Advisory Board will provide important input to DataFluxs product direction and development, as well as to its marketing strategy, messaging, and customer relationship activities."

During the meeting, CAB member James Ruan of PricewaterhouseCoopers said The board provides different perspectives to help DataFlux vocalize its message." The blending of IT and business views will help DataFlux to better understand and articulate the specific issues and challenges facing different lines of business within an organization. Upon closing of its first meeting, the board agreed to supply an architecture wish list, to provide user feedback, and to provide day-to-day examples of how DataFlux products are functioning and integrating in the clients environment.

About DataFlux Customer Advisory Board
The DataFlux Customer Advisory Board was formed in 2002 and is comprised of 14 member companies. They will act both as customer advocate and barometer of data management issues to help DataFlux stay abreast of real-world strategic and business challenges facing companies today, recommend areas for growth, and be a critical force in determining the future direction of DataFlux data management initiatives.

About DataFlux
DataFlux is a North Carolina-based software company that provides leading edge data management technology for data profiling, data quality, data integration, and data augmentation. The versatile DataFlux products are designed to significantly improve the consistency, accuracy and reliability of an organizations critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, business intelligence, e-commerce systems, data mining, customer information systems, sales force automation, database marketing, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS Institute, the market leader in providing business intelligence software and services that create true enterprise intelligence. For more on DataFlux, visit: www.dataflux.com.
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