EXECUTIVE SUMMIT TO TAKE PLACE AT DCIS CUSTOMER RELATIONSHIP MANAGEMENT CONFERENCE & EXPOSITION

Leveraging Technology to Drive Customer Loyalty will be Discussed.

ANDOVER, MA (PRWEB) May 27, 2003 -- DCI, the largest high-tech trade show producer in the U.S., today announces the Using CRM to Drive Customer Loyalty Executive Summit, will take place June 18th at the Hynes Convention Center in Boston, from 8 a.m. to 5 p.m. The summit is part of DCIs Customer Relationship Conference & Exposition, June 18th -- 20th.

The summit was designed to address the emerging trend in Customer Relationship Management (CRM) towards loyalty marketing and one-to-one communications. Leveraging CRM implementations in this fashion allows companies to blend customer data, statistical science, creative arts and psychology in a unique way to increase the value of the brand to the consumer and the consumer to the brand.

Featuring guest speakers and in-depth case studies, attendees will hear about: unique strategies for providing the right message to the right customer at the right time; tested practices for creating equity; essential methods for identifying, retaining and growing the best customers; proven techniques for measuring loyalty and one-to-one communications program ROI; successful options for building and refreshing customer knowledge; and fundamental ways to measure, track and analyze multi-channel communications programs.

Featured speaker, Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, will talk about the impact of technologies and trends in 21st century marketing. In addition, Craig Hogan, Vice President, Marketing & Analytics and Derek Vest, Director, 1-2-1 Communications for Maritz Loyalty Marketing, will provide details on how they use equity programs and one-to-one communications to drive customer loyalty.

This summit is available only to pre-qualified senior and executive level attendees. For registration and qualification information, contact Brad Gosselin, by calling 978-470-3870, emailing bgosselin@dci.com, or visit www.dci.com/executive.

For more information on attending or exhibiting at DCIs Customer Relationship Management Conference & Exposition, email confReg@dci.com, call 978-470-3880, or visit www.crmevent.com. Press and analysts should register with Eric Seymour, by calling 978-475-0600 x 321 or emailing eseymour@itmediagroup.com.

ABOUT DCI
DCI is the largest U.S.-based producer of information technology conferences, trade shows, and expositions, and a leading worldwide provider of high technology education. DCIs Customer Relationship Management Conference and Exposition is the industrys foremost event addressing the technologies and strategies that are shaping the future of business. The company conducts the highest profile technology shows for users and professional developers of information technology. DCI has attracted more than a million IT and business professionals in the last decade. For more information, visit the DCI Web site at www.dci.com or call 978-470-3880.

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