QCi Establishes Benchmark in Customer Information Planning

Over 300 best practices in Enterprise Customer Information Planning now enable organisations to measure how they source, manage and use customer data across all business functions. Enables prioritisation of customer information management initiatives and understanding of how, where and when investments will pay back.

London, England (PRWEB) May 25, 2003 -- QCi has launched Customer Information Planning -- a powerful and pragmatic means of assessing how effectively an organisation manages its customer information.

An organisations current customer information management capabilities are assessed against over 300 best practices. Assessments are industry specific and focus on the unique requirements of each business. Best practice is identified by sector to ensure relevancy.

QCi will benchmark and then prioritise those areas where investment will have the greatest positive impact on future customer management activity. In this way, senior management can now make a direct correlation between allocating budget to customer information related initiatives and the bottom-line returns that those investments will then generate.

Merlin Stone, IBM Professor of Business Transformation at the University of Surrey comments, Customer information management has for long been the Cinderella of CRM. All too often companies 'sign up, often very expensively, to the idea of CRM without realising that making CRM work - or work better -- usually requires big, consistent and durable improvements in the sourcing, management and use of customer data. Those who understand this are satisfied with their CRM programmes. However, there's no point in investing millions in data quality for example, without knowing what is achievable and what it is possible to do with the improved data. That's why it's essential to understand what standards have been reached by other companies and what benefits they've had from reaching these standards".

The Plan produced by the assessment process will address areas such as vision and strategy, resourcing and integration as well as the key topics of information content, usage and management.

Successful customer data management is fast becoming one of the major challenges for organisations today", says Nick Salter at QCi. Customer Information Planning will clearly show businesses where they need to focus and which initiatives will generate the highest return on investment".

For further details or to discuss a feature on Custom Information Planning, please contact:

Nick Salter
Tel: +44 (0)7717 22 33 99
E-mail: nick.salter@qci.co.uk

About QCi

QCi is the leading specialist in assisting blue-chip companies with their customer management. QCi are founders and owners of CMAT, the diagnostic tool that assesses and benchmarks organisations on their customer management effectiveness. QCi and their partners have carried out over 650 major corporate assessments across a wide variety of sectors all over the world.

Between them, QCis directors have written over 20 books and numerous articles on the subject of customer management and are on the editorial boards of most of the major customer management journals.

QCi Assessment Ltd
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Telephone +44 (0) 207 566 7177
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www.qci.co.uk